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Public Relations.d

Public Relations.d

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79 вопросов Вариант 1 Доступ 7 дней
Содержание теста

Вопросы и варианты

Без отметок и подсказок к правильным ответам

Вопрос 1

Public relations was first applied around the turn of

  1. 20th century
  2. 21st Century
  3. 19th Century
  4. 18th Century
Вопрос 2

The first public relations agency in the US was identified in

  1. 1900
  2. 1909
  3. 1901
  4. 1800
Вопрос 3

John D. Rockefeller Sr and Jr., the oil magnates once recruited a PR as a strategic adviser.

  1. True
  2. False
Вопрос 4

Public relations and corporate communications in both UK and Europe did not take off until after the Second World War.

  1. True
  2. False
Вопрос 5

PR is any acronym for

  1. Public relation
  2. Public rival
  3. Pure relation
Вопрос 6

Public relations is

  1. the practice of deliberately managing the release and spread of information
  2. the practice of deliberately managing the release and spread of data
  3. the practice of deliberately managing the release and spread of strategy
  4. the practice of deliberately managing the release and spread of approval
Вопрос 7

Public relations should be strategic

  1. Communication process
  2. Scientific process
  3. Constructive process
  4. Technical process
Вопрос 8

In PR, engagement means

  1. Total number of interactions
  2. Total number of likes
  3. Total number of feedbacks
  4. Total number of emails
Вопрос 9

In PR, any content you or your agency creates is referred to as

  1. Owned content
  2. Engagement
  3. Strategy
  4. Branding
Вопрос 10

… is a highly targeted message that is crafted and sent to a journalist to gauge their interest in your client

  1. Pitch
  2. Engagement
  3. Strategy
  4. Branding
Вопрос 11

Modern PR tools includes all except

  1. TV
  2. Data searches
  3. Google trends
  4. Social listening
Вопрос 12

… helps to know what people are thinking.

  1. Google trends
  2. TV
  3. Data searches
  4. Social listening
Вопрос 13

In PR Social listening, it is common to refer to social media as a big beast

  1. True
  2. False
Вопрос 14

Which of this is not a PR method?

  1. Email
  2. Media relation
  3. Advertorial
  4. Newsletter
Вопрос 15

New letter can printed or email

  1. True
  2. False
Вопрос 16

… Is building good relationships with members of the community

  1. Community relations
  2. Relations building
  3. PR
  4. None of the above
Вопрос 17

… is building their business culture and team relationships in a company

  1. Employee relation
  2. Community relation
  3. Relationship building
Вопрос 18

Politics also offer a broad range of PR activities

  1. True
  2. False
Вопрос 19

Political PR must have all except

  1. Driving ability
  2. Knowledge of theory and practice in communication
  3. Talent as journalists, the ability to analyse facts for their medial relevance and formulate them accordingly
  4. Wide knowledge of national and, where applicable, international media
Вопрос 20

Newsletter can do all of the following except

  1. Guarantee customers
  2. Make sure everyone knows what PR is up to
  3. Promote social advocacy and boost employee engagement
  4. Take Stock of the Competitive Landscape
Вопрос 21

PR blogging is more mainstream

  1. True
  2. False
Вопрос 22

PR Blogging is a powerful tool for communicating your business’ stories

  1. True
  2. False
Вопрос 23

Blogging is a powerful tool for communicating by helping PR specialist think like a

  1. Reporter
  2. Newscaster
  3. Politician
  4. Manager
Вопрос 24

Social media marketing aligns PR to social media

  1. True
  2. False
Вопрос 25

All are ways social media has changed PR except

  1. Creating loyal customers
  2. PR and social media are based on communication but social media, with its real-time messaging, amplifies your message, allowing PR to be stronger and more impactful
  3. Social media has allowed PR to reach a much larger audience
  4. Social media has made PR more «friendly» to all stakeholders of a business, resulting in a new area of marketing called «relationship marketing»
Вопрос 26

General Press Release tips includes all excpet

  1. Must be on twitter
  2. Rule of 10 seconds
  3. Be clear and concise
  4. Short!
Вопрос 27

Give your release to someone who does not know the subject. Then leave the document in front of him for 10 seconds and then ask him to summarize in two sentences what the document is about. This is referred to as

  1. Rule of 10 seconds
  2. Be clear and concise
  3. Short!
  4. Social media strategy
Вопрос 28

A press release must be one page. This means it is

  1. Short!
  2. Rule of 10 seconds
  3. Be clear and concise
  4. Social media strategy
Вопрос 29

It is always advised not to make sentences that exceed 20 words. This means PR must be

  1. Be clear and concise
  2. Short!
  3. Rule of 10 seconds
  4. Social media strategy
Вопрос 30

… is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals, and serve the public interest.

  1. Public relations communication
  2. Government communication
  3. Public communication
  4. Office communication
Вопрос 31

Public communication has changed attitudes towards certain activities

  1. True
  2. False
Вопрос 32

Communication plays a vital role in effective public relations

  1. True
  2. False
Вопрос 33

The organization that is doing the PR must understand exactly what it is their other party wants for exposure

  1. True
  2. False
Вопрос 34

Community engagement officers work to develop a company’s relationship with the local (and not-so-local) community. Reason includes all except

  1. Profit optimization
  2. «giving something back», which improves the company’s ethical reputation
  3. getting people interested in your products or services
  4. changing people’s mindset about an issue
Вопрос 35

Public affairs, also known as

  1. Lobbying
  2. Talking
  3. Communication
  4. Campaigning
Вопрос 36

… is the PR you need when disaster strikes

  1. Crisis management
  2. Government communication
  3. Public communication
  4. Office communication
Вопрос 37

Skills required for PR includes all except

  1. Driving
  2. Digital content creation
  3. Public speaking
  4. Social media
Вопрос 38

Public speaking is the ability to get behind a microphone to convey message to the public

  1. True
  2. False
Вопрос 39

The advantages of PR include all except

  1. Power
  2. Influence
  3. Reach
  4. Cost-effectiveness
Вопрос 40

For communication to be effective, it must be a two-way model

  1. True
  2. False
Вопрос 41

A key feature of every communication model is feedback

  1. True
  2. False
Вопрос 42

Communication is two-way, transmission is one way

  1. True
  2. False
Вопрос 43

Types of communication includes all except

  1. Matric
  2. Formal
  3. Informal
  4. Semi-formal
Вопрос 44

The 8 Stages of Communication includes all except

  1. Cost
  2. Sender
  3. Receiver
  4. Encoding
Вопрос 45

This is the second stage of the communication is referred to as

  1. The official message
  2. Sender
  3. Receiver
  4. Encoding
Вопрос 46

The message goes through the process of encoding by the sender. This stage is referred to as

  1. Encoding
  2. Sender
  3. Receiver
Вопрос 47

… is the process through which the receiver converts the message to understand the information which was intended to be communicated

  1. Decoding
  2. The official message
  3. Sender
  4. Receiver
Вопрос 48

The Barriers to Communication can any of the following except

  1. Physical barriers
  2. Semantic Barriers
  3. Organizational Barriers
  4. Psychological Barriers
Вопрос 49

Communication is not really important in PR model

  1. False
  2. True
Вопрос 50

Crisis Preparation Best Practices includes all except

  1. Wait for the crisis to happen first
  2. Have a crisis management plan and update it at least annually
  3. Have a designate crisis management team that is properly trained
  4. Conduct exercise at least annually to test the crisis management plan and team
Вопрос 51

In PR, CMP is an acronym for

  1. Crisis management plan
  2. Cross management plan
  3. Crisis movement plan
Вопрос 52

A crisis management plan (CMP) is a reference tool, not a blueprint

  1. True
  2. False
Вопрос 53

A CMP does the following except

  1. Relax and wait for crisis
  2. Saves time during a crisis by pre-assigning
  3. Pre-collecting some information
  4. Serving as a reference source
Вопрос 54

Pre-assigning tasks presumes there is a designated crisis team.

  1. True
  2. False
Вопрос 55

Organizational members must be prepared to talk to the news media during a crisis. That person is referred to as

  1. Spokesperson
  2. Press
  3. PR
  4. PRO
Вопрос 56

Crisis Media Training Best Practices includes the following except

  1. Postponing meetings
  2. Avoid the phrase «no comment» because people think it means the organization is guilty and trying to hide something
  3. Present information clearly by avoiding jargon or technical terms
  4. Appear pleasant on camera by avoiding nervous habits that people interpret as deception
Вопрос 57

An organization should create a separate web site for the crisis or designate a section of its current web site for the crisis

  1. True
  2. False
Вопрос 58

… is what management does and says after the crisis hits.

  1. Crisis response
  2. PR
  3. Campaign
  4. Rejoice
Вопрос 59

Crisis response should be divided into two. (1) the initial crisis response and (2) reputation repair and behavioural intentions.

  1. True
  2. False
Вопрос 60

… refers to the various methods companies use to establish and maintain a mutually beneficial relationship with the communities in which they operate

  1. Community relations
  2. Government relations
  3. PR
  4. Politics
Вопрос 61

A comprehensive, ongoing community relations program can help virtually any organization achieve visibility as a good community citizen

  1. True
  2. False
Вопрос 62

Community relations can take the form of all except

  1. Gambling
  2. Partnership/Sponsorship
  3. Auctions
  4. Sports games
Вопрос 63

Teaming up with local colleges and universities to hold events for students is a great way to give back to your community can be refered to as

  1. Partnership/Sponsorship
  2. Auctions
  3. Sports games
  4. Gambling
Вопрос 64

Employees can bring in collectibles and valuables to be auctioned off during your next company event. This is referred to as

  1. Auctions
  2. Partnership/Sponsorship
  3. Sports games
  4. Gambling
Вопрос 65

Skills for Community Relation includes all except

  1. Driving skills
  2. Key skills for public relations officers
  3. Excellent communication skills both orally and in writing
  4. Excellent interpersonal skills
Вопрос 66

Advantage of Community Relation includes all except

  1. Getting wealthy
  2. Community service develops an increased sense of social responsibility – a global view of society and a heart for ‘giving back’ and helping others
  3. Provides an opportunity to apply academic learning to real life events
  4. Builds relationships and «social connectedness» with peers and adults, and exposes students to diversity and multiculturalism
Вопрос 67

Ability to prioritise and plan effectively is a requirement for a good community relation

  1. True
  2. False
Вопрос 68

A comprehensive, ongoing community relations program can help virtually

  1. True
  2. False
Вопрос 69

Organizations are recognized as good community citizens when they support programs that improve the quality of life in their community. Such could include all except include

  1. Negotiating prices
  2. crime prevention
  3. employment
  4. environmental programs
Вопрос 70

… is the branch of public relations that helps an organization communicate with governmental publics.

  1. Government relations
  2. Community relations
  3. Social Media communication
Вопрос 71

The business of government has changed dramatically in recent years.

  1. True
  2. False
Вопрос 72

Best practices in government communications includes all except

  1. Giving discounts
  2. One Government, One Voice
  3. Audience-Centric Communications
  4. Agile Communications Teams
Вопрос 73

The model is codified in the Government of Canada’s recently updated Policy on Communications and Federal Identity and is adopted by governments world-wide is an example of.

  1. One Government, One Voice
  2. Giving discounts
  3. Audience-Centric Communications
  4. Agile Communications Teams
Вопрос 74

Applied in a government context, a model that translates to citizen-centric communications, a model in which citizens can have a user-driven experience of accessing information is referred to as

  1. Audience-Centric Communications
  2. One Government, One Voice
  3. Giving discounts
  4. Agile Communications Teams
Вопрос 75

The approach to organizational design is highly responsive and flexible, which is increasingly necessary as the communications discipline evolves rapidly in response to audiences’ changing and rising expectations is referred to as

  1. Agile Communications Teams
  2. Audience-Centric Communications
  3. One Government, One Voice
  4. Giving discounts
Вопрос 76

One of the most significant trends in strategic communications and marketing in public sector institutions is the use of content strategy. This model is said to be

  1. Driven by Storylines
  2. Audience-Centric Communications
  3. One Government, One Voice
  4. Giving discounts
Вопрос 77

An Effective Government Relation must do the following except

  1. Give forceful order
  2. Successful government relations facilitate the exchange of information and ideas between an organization and key decision makers
  3. Do the Research
  4. Set Goals
Вопрос 78

Goal of any government relation must include all except

  1. Imprison its citizens
  2. Establish relationships with key politicians, political staff, and civil servants
  3. Educate key decision makers about your objectives or issues
  4. Work with political leaders to help support, champion and promote your position or product
Вопрос 79

Every government should have government relation program

  1. True
  2. False