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Ответы на тесты Public Relations.d

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Бесплатные ответы на тесты по предмету «Public Relations.d» — Синергия и МТИ

Вопрос 1Ответ открыт бесплатно

Public relations was first applied around the turn of

20th century✓ Правильный ответ
21st Century
19th Century
18th Century

✓ Правильный ответ

20th century

Вопрос 2

The first public relations agency in the US was identified in

1900
1909
1901
1800

Вопрос 3

John D. Rockefeller Sr and Jr., the oil magnates once recruited a PR as a strategic adviser.

True
False

Вопрос 4

Public relations and corporate communications in both UK and Europe did not take off until after the Second World War.

True
False

Вопрос 5

PR is any acronym for

Public relation
Public rival
Pure relation

Вопрос 6Ответ открыт бесплатно

Public relations is

the practice of deliberately managing the release and spread of information✓ Правильный ответ
the practice of deliberately managing the release and spread of data
the practice of deliberately managing the release and spread of strategy
the practice of deliberately managing the release and spread of approval

✓ Правильный ответ

the practice of deliberately managing the release and spread of information

Вопрос 7

Public relations should be strategic

Communication process
Scientific process
Constructive process
Technical process

Вопрос 8

In PR, engagement means

Total number of interactions
Total number of likes
Total number of feedbacks
Total number of emails

Вопрос 9

In PR, any content you or your agency creates is referred to as

Owned content
Engagement
Strategy
Branding

Вопрос 10Ответ открыт бесплатно

… is a highly targeted message that is crafted and sent to a journalist to gauge their interest in your client

Pitch✓ Правильный ответ
Engagement
Strategy
Branding

✓ Правильный ответ

Pitch

Вопрос 11

Modern PR tools includes all except

TV
Data searches
Google trends
Social listening

Вопрос 12

… helps to know what people are thinking.

Google trends
TV
Data searches
Social listening

Вопрос 13Ответ открыт бесплатно

In PR Social listening, it is common to refer to social media as a big beast

True✓ Правильный ответ
False

✓ Правильный ответ

True

Вопрос 14

Which of this is not a PR method?

Email
Media relation
Advertorial
Newsletter

Вопрос 15

New letter can printed or email

True
False

Вопрос 16

… Is building good relationships with members of the community

Community relations
Relations building
PR
None of the above

Вопрос 17Ответ открыт бесплатно

… is building their business culture and team relationships in a company

Employee relation✓ Правильный ответ
Community relation
Relationship building

✓ Правильный ответ

Employee relation

Вопрос 18

Politics also offer a broad range of PR activities

True
False

Вопрос 19

Political PR must have all except

Driving ability
Knowledge of theory and practice in communication
Talent as journalists, the ability to analyse facts for their medial relevance and formulate them accordingly
Wide knowledge of national and, where applicable, international media

Вопрос 20Ответ открыт бесплатно

Newsletter can do all of the following except

Guarantee customers✓ Правильный ответ
Make sure everyone knows what PR is up to
Promote social advocacy and boost employee engagement
Take Stock of the Competitive Landscape

✓ Правильный ответ

Guarantee customers

Вопрос 21

PR blogging is more mainstream

True
False

Вопрос 22

PR Blogging is a powerful tool for communicating your business’ stories

True
False

Вопрос 23

Blogging is a powerful tool for communicating by helping PR specialist think like a

Reporter
Newscaster
Politician
Manager

Вопрос 24Ответ открыт бесплатно

Social media marketing aligns PR to social media

True✓ Правильный ответ
False

✓ Правильный ответ

True

Вопрос 25

All are ways social media has changed PR except

Creating loyal customers
PR and social media are based on communication but social media, with its real-time messaging, amplifies your message, allowing PR to be stronger and more impactful
Social media has allowed PR to reach a much larger audience
Social media has made PR more «friendly» to all stakeholders of a business, resulting in a new area of marketing called «relationship marketing»

Вопрос 26

General Press Release tips includes all excpet

Must be on twitter
Rule of 10 seconds
Be clear and concise
Short!

Вопрос 27Ответ открыт бесплатно

Give your release to someone who does not know the subject. Then leave the document in front of him for 10 seconds and then ask him to summarize in two sentences what the document is about. This is referred to as

Rule of 10 seconds✓ Правильный ответ
Be clear and concise
Short!
Social media strategy

✓ Правильный ответ

Rule of 10 seconds

Вопрос 28

A press release must be one page. This means it is

Short!
Rule of 10 seconds
Be clear and concise
Social media strategy

Вопрос 29

It is always advised not to make sentences that exceed 20 words. This means PR must be

Be clear and concise
Short!
Rule of 10 seconds
Social media strategy

Вопрос 30Ответ открыт бесплатно

… is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals, and serve the public interest.

Public relations communication✓ Правильный ответ
Government communication
Public communication
Office communication

✓ Правильный ответ

Public relations communication

Вопрос 31

Public communication has changed attitudes towards certain activities

True
False

Вопрос 32

Communication plays a vital role in effective public relations

True
False

Вопрос 33

The organization that is doing the PR must understand exactly what it is their other party wants for exposure

True
False

Вопрос 34Ответ открыт бесплатно

Community engagement officers work to develop a company’s relationship with the local (and not-so-local) community. Reason includes all except

Profit optimization✓ Правильный ответ
«giving something back», which improves the company’s ethical reputation
getting people interested in your products or services
changing people’s mindset about an issue

✓ Правильный ответ

Profit optimization

Вопрос 35

Public affairs, also known as

Lobbying
Talking
Communication
Campaigning

Вопрос 36

… is the PR you need when disaster strikes

Crisis management
Government communication
Public communication
Office communication

Вопрос 37Ответ открыт бесплатно

Skills required for PR includes all except

Driving✓ Правильный ответ
Digital content creation
Public speaking
Social media

✓ Правильный ответ

Driving

Вопрос 38

Public speaking is the ability to get behind a microphone to convey message to the public

True
False

Вопрос 39

The advantages of PR include all except

Power
Influence
Reach
Cost-effectiveness

Вопрос 40

For communication to be effective, it must be a two-way model

True
False

Вопрос 41Ответ открыт бесплатно

A key feature of every communication model is feedback

True✓ Правильный ответ
False

✓ Правильный ответ

True

Вопрос 42

Communication is two-way, transmission is one way

True
False

Вопрос 43

Types of communication includes all except

Matric
Formal
Informal
Semi-formal

Вопрос 44Ответ открыт бесплатно

The 8 Stages of Communication includes all except

Cost✓ Правильный ответ
Sender
Receiver
Encoding

✓ Правильный ответ

Cost

Вопрос 45

This is the second stage of the communication is referred to as

The official message
Sender
Receiver
Encoding

Вопрос 46

The message goes through the process of encoding by the sender. This stage is referred to as

Encoding
Sender
Receiver

Вопрос 47

… is the process through which the receiver converts the message to understand the information which was intended to be communicated

Decoding
The official message
Sender
Receiver

Вопрос 48Ответ открыт бесплатно

The Barriers to Communication can any of the following except

Physical barriers✓ Правильный ответ
Semantic Barriers
Organizational Barriers
Psychological Barriers

✓ Правильный ответ

Physical barriers

Вопрос 49

Communication is not really important in PR model

False
True

Вопрос 50

Crisis Preparation Best Practices includes all except

Wait for the crisis to happen first
Have a crisis management plan and update it at least annually
Have a designate crisis management team that is properly trained
Conduct exercise at least annually to test the crisis management plan and team

Вопрос 51Ответ открыт бесплатно

In PR, CMP is an acronym for

Crisis management plan✓ Правильный ответ
Cross management plan
Crisis movement plan

✓ Правильный ответ

Crisis management plan

Вопрос 52

A crisis management plan (CMP) is a reference tool, not a blueprint

True
False

Вопрос 53

A CMP does the following except

Relax and wait for crisis
Saves time during a crisis by pre-assigning
Pre-collecting some information
Serving as a reference source

Вопрос 54Ответ открыт бесплатно

Pre-assigning tasks presumes there is a designated crisis team.

True✓ Правильный ответ
False

✓ Правильный ответ

True

Вопрос 55

Organizational members must be prepared to talk to the news media during a crisis. That person is referred to as

Spokesperson
Press
PR
PRO

Вопрос 56

Crisis Media Training Best Practices includes the following except

Postponing meetings
Avoid the phrase «no comment» because people think it means the organization is guilty and trying to hide something
Present information clearly by avoiding jargon or technical terms
Appear pleasant on camera by avoiding nervous habits that people interpret as deception

Вопрос 57

An organization should create a separate web site for the crisis or designate a section of its current web site for the crisis

True
False

Вопрос 58Ответ открыт бесплатно

… is what management does and says after the crisis hits.

Crisis response✓ Правильный ответ
PR
Campaign
Rejoice

✓ Правильный ответ

Crisis response

Вопрос 59

Crisis response should be divided into two. (1) the initial crisis response and (2) reputation repair and behavioural intentions.

True
False

Вопрос 60

… refers to the various methods companies use to establish and maintain a mutually beneficial relationship with the communities in which they operate

Community relations
Government relations
PR
Politics

Вопрос 61Ответ открыт бесплатно

A comprehensive, ongoing community relations program can help virtually any organization achieve visibility as a good community citizen

True✓ Правильный ответ
False

✓ Правильный ответ

True

Вопрос 62

Community relations can take the form of all except

Gambling
Partnership/Sponsorship
Auctions
Sports games

Вопрос 63

Teaming up with local colleges and universities to hold events for students is a great way to give back to your community can be refered to as

Partnership/Sponsorship
Auctions
Sports games
Gambling

Вопрос 64

Employees can bring in collectibles and valuables to be auctioned off during your next company event. This is referred to as

Auctions
Partnership/Sponsorship
Sports games
Gambling

Вопрос 65Ответ открыт бесплатно

Skills for Community Relation includes all except

Driving skills✓ Правильный ответ
Key skills for public relations officers
Excellent communication skills both orally and in writing
Excellent interpersonal skills

✓ Правильный ответ

Driving skills

Вопрос 66

Advantage of Community Relation includes all except

Getting wealthy
Community service develops an increased sense of social responsibility – a global view of society and a heart for ‘giving back’ and helping others
Provides an opportunity to apply academic learning to real life events
Builds relationships and «social connectedness» with peers and adults, and exposes students to diversity and multiculturalism

Вопрос 67

Ability to prioritise and plan effectively is a requirement for a good community relation

True
False

Вопрос 68Ответ открыт бесплатно

A comprehensive, ongoing community relations program can help virtually

True✓ Правильный ответ
False

✓ Правильный ответ

True

Вопрос 69

Organizations are recognized as good community citizens when they support programs that improve the quality of life in their community. Such could include all except include

Negotiating prices
crime prevention
employment
environmental programs

Вопрос 70

… is the branch of public relations that helps an organization communicate with governmental publics.

Government relations
Community relations
Social Media communication

Вопрос 71

The business of government has changed dramatically in recent years.

True
False

Вопрос 72Ответ открыт бесплатно

Best practices in government communications includes all except

Giving discounts✓ Правильный ответ
One Government, One Voice
Audience-Centric Communications
Agile Communications Teams

✓ Правильный ответ

Giving discounts

Вопрос 73

The model is codified in the Government of Canada’s recently updated Policy on Communications and Federal Identity and is adopted by governments world-wide is an example of.

One Government, One Voice
Giving discounts
Audience-Centric Communications
Agile Communications Teams

Вопрос 74

Applied in a government context, a model that translates to citizen-centric communications, a model in which citizens can have a user-driven experience of accessing information is referred to as

Audience-Centric Communications
One Government, One Voice
Giving discounts
Agile Communications Teams

Вопрос 75Ответ открыт бесплатно

The approach to organizational design is highly responsive and flexible, which is increasingly necessary as the communications discipline evolves rapidly in response to audiences’ changing and rising expectations is referred to as

Agile Communications Teams✓ Правильный ответ
Audience-Centric Communications
One Government, One Voice
Giving discounts

✓ Правильный ответ

Agile Communications Teams

Вопрос 76

One of the most significant trends in strategic communications and marketing in public sector institutions is the use of content strategy. This model is said to be

Driven by Storylines
Audience-Centric Communications
One Government, One Voice
Giving discounts

Вопрос 77

An Effective Government Relation must do the following except

Give forceful order
Successful government relations facilitate the exchange of information and ideas between an organization and key decision makers
Do the Research
Set Goals

Вопрос 78

Goal of any government relation must include all except

Imprison its citizens
Establish relationships with key politicians, political staff, and civil servants
Educate key decision makers about your objectives or issues
Work with political leaders to help support, champion and promote your position or product

Вопрос 79Ответ открыт бесплатно

Every government should have government relation program

True✓ Правильный ответ
False

✓ Правильный ответ

True

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Ответы на тесты Public Relations.d

Полный список правильных ответов по предмету — 2 499 ₽

Бесплатные ответы на тесты по предмету «Public Relations.d» — Синергия и МТИ

Найдите вопрос в материалах предмета

Public relations was first applied around the turn of

The first public relations agency in the US was identified in

John D. Rockefeller Sr and Jr., the oil magnates once recruited a PR as a strategic adviser.

Public relations and corporate communications in both UK and Europe did not take off until after the Second World War.

PR is any acronym for

Public relations is

Public relations should be strategic

In PR, engagement means

In PR, any content you or your agency creates is referred to as

… is a highly targeted message that is crafted and sent to a journalist to gauge their interest in your client

Modern PR tools includes all except

… helps to know what people are thinking.

In PR Social listening, it is common to refer to social media as a big beast

Which of this is not a PR method?

New letter can printed or email

… Is building good relationships with members of the community

… is building their business culture and team relationships in a company

Politics also offer a broad range of PR activities

Political PR must have all except

Newsletter can do all of the following except

PR blogging is more mainstream

PR Blogging is a powerful tool for communicating your business’ stories

Blogging is a powerful tool for communicating by helping PR specialist think like a

Social media marketing aligns PR to social media

All are ways social media has changed PR except

General Press Release tips includes all excpet

Give your release to someone who does not know the subject. Then leave the document in front of him for 10 seconds and then ask him to summarize in two sentences what the document is about. This is referred to as

A press release must be one page. This means it is

It is always advised not to make sentences that exceed 20 words. This means PR must be

… is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals, and serve the public interest.

Public communication has changed attitudes towards certain activities

Communication plays a vital role in effective public relations

The organization that is doing the PR must understand exactly what it is their other party wants for exposure

Community engagement officers work to develop a company’s relationship with the local (and not-so-local) community. Reason includes all except

Public affairs, also known as

… is the PR you need when disaster strikes

Skills required for PR includes all except

Public speaking is the ability to get behind a microphone to convey message to the public

The advantages of PR include all except

For communication to be effective, it must be a two-way model

A key feature of every communication model is feedback

Communication is two-way, transmission is one way

Types of communication includes all except

The 8 Stages of Communication includes all except

This is the second stage of the communication is referred to as

The message goes through the process of encoding by the sender. This stage is referred to as

… is the process through which the receiver converts the message to understand the information which was intended to be communicated

The Barriers to Communication can any of the following except

Communication is not really important in PR model

Crisis Preparation Best Practices includes all except

In PR, CMP is an acronym for

A crisis management plan (CMP) is a reference tool, not a blueprint

A CMP does the following except

Pre-assigning tasks presumes there is a designated crisis team.

Organizational members must be prepared to talk to the news media during a crisis. That person is referred to as

Crisis Media Training Best Practices includes the following except

An organization should create a separate web site for the crisis or designate a section of its current web site for the crisis

… is what management does and says after the crisis hits.

Crisis response should be divided into two. (1) the initial crisis response and (2) reputation repair and behavioural intentions.

… refers to the various methods companies use to establish and maintain a mutually beneficial relationship with the communities in which they operate

A comprehensive, ongoing community relations program can help virtually any organization achieve visibility as a good community citizen

Community relations can take the form of all except

Teaming up with local colleges and universities to hold events for students is a great way to give back to your community can be refered to as

Employees can bring in collectibles and valuables to be auctioned off during your next company event. This is referred to as

Skills for Community Relation includes all except

Advantage of Community Relation includes all except

Ability to prioritise and plan effectively is a requirement for a good community relation

A comprehensive, ongoing community relations program can help virtually

Organizations are recognized as good community citizens when they support programs that improve the quality of life in their community. Such could include all except include

… is the branch of public relations that helps an organization communicate with governmental publics.

The business of government has changed dramatically in recent years.

Best practices in government communications includes all except

The model is codified in the Government of Canada’s recently updated Policy on Communications and Federal Identity and is adopted by governments world-wide is an example of.

Applied in a government context, a model that translates to citizen-centric communications, a model in which citizens can have a user-driven experience of accessing information is referred to as

The approach to organizational design is highly responsive and flexible, which is increasingly necessary as the communications discipline evolves rapidly in response to audiences’ changing and rising expectations is referred to as

One of the most significant trends in strategic communications and marketing in public sector institutions is the use of content strategy. This model is said to be