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Business Idea Prooduction.d

Business Idea Prooduction.d

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80 вопросов Вариант 1 Доступ 7 дней
Содержание теста

Вопросы и варианты

Без отметок и подсказок к правильным ответам

Вопрос 1

… starts with defining or reframing the opportunity.

  1. The idea development process
  2. The idea implementation process
  3. The product development process
  4. The service development process
Вопрос 2

Idea generation is the … in the idea development process.

  1. Second step
  2. Third step
  3. Fourth step
  4. Six step
Вопрос 3

Idea evaluation and selection is the … in the idea development process.

  1. Third step
  2. Second step
  3. Fourth step
  4. Six step
Вопрос 4

The … in the idea development process involves planning for implementation, identifying and overcoming likely blocks to implementation

  1. Fourth step
  2. Third step
  3. Second step
  4. Six step
Вопрос 5

The James Dyson case study demonstrates that the idea development process is an … within which ideas are crafted, molded and reinvented into valuable business opportunities.

  1. Iterative process
  2. Attentive process
  3. Simple process
  4. Complicated process
Вопрос 6

Thomas Edison claimed that creativity is ‘1 per cent inspiration and … perspiration

  1. 99 per cent
  2. 99.5 per cent
  3. 90 per cent
  4. 99.9 per cent
Вопрос 7

The original business idea represents only a … of the entrepreneurial jigsaw puzzle.

  1. First piece
  2. Last step
  3. Pre-idea phase
  4. Research step
Вопрос 8

Every good business idea must solve …

  1. a problem
  2. a place
  3. a puzzle
  4. a distance
Вопрос 9

Rushing to implement a business idea can also blind you to its

  1. Financial realities
  2. Profit
  3. ROI
  4. Break even
Вопрос 10

Creativity is needed for all business aspects except

  1. Strategies
  2. Ideas
  3. Marketing
  4. ROI
Вопрос 11

.. is needed at every step of the idea development process.

  1. Creativity
  2. Finance
  3. Risk
  4. Investor
Вопрос 12

… of the brain is the domain of visualization and intuition.

  1. The right side
  2. The left side
  3. The up side
  4. The down side
Вопрос 13

… of the brain is characterized by thinking in terms of symbols and words.

  1. The left side
  2. The right side
  3. The up side
  4. The down side
Вопрос 14

… of the brain performs logical thinking, judgement, speaking and mathematical reasoning.

  1. The left side
  2. The right side
  3. The up side
  4. The down side
Вопрос 15

… thinking draws on the power of divergent reasoning, which is the ability to create a multitude of original, diverse ideas and to investigate issues from the widest set of perspectives.

  1. The right side
  2. The left side
  3. The down side
  4. The up side
Вопрос 16

There are three key steps to mastering whole-brain thinking as it applies to the idea development process. They include all except

  1. Make the most of divergent and convergent thinking phases.
  2. Identify your preferred thinking style
  3. Strengthen your non-preferred thinking style
  4. Make the least of divergent and convergent thinking phases.
Вопрос 17

Ground rules for divergent thinking includes all

  1. Make the most of divergent and convergent thinking phases.
  2. Remember that you personally are capable of effective divergent thinking
  3. Suspend and defer judgement – this means no criticism, no praise, no logic, no evaluation
  4. Aim for a high volume of ideas – the more ideas you generate, the higher the probability of hitting upon a truly unique or novel solution
Вопрос 18

Ground rules for convergent thinking include all except

  1. Remember that you personally are capable of effective divergent thinking
  2. Emphasize the quality of ideas, not their quantity – one workable idea beats five ideas which cannot deliver
  3. Avoid waiting for absolute perfection – move good ideas forward
  4. Apply robust judgement and logic
Вопрос 19

Creative whole-brain thinking is not some mysterious and rare talent reserved for a select few – it represents a set of

  1. Skills
  2. Talent
  3. Trait
  4. Super power
Вопрос 20

The opposite of convergent thinking is

  1. Divergent thinking
  2. Continuous thinking
  3. Idea thinking
  4. Power thinking
Вопрос 21

In the idea development process, it is smart to identify the … before the solution

  1. Opportunity
  2. lack of clear definition
  3. Openness
  4. The alternative
Вопрос 22

It is a smart move to treat your first idea as purely …

  1. Tentative
  2. The best
  3. The only idea
  4. The alternative
Вопрос 23

… of the intended business opportunity is one of the biggest reasons for business failure

  1. lack of clear definition
  2. Money
  3. Investment
  4. Money and Investment
Вопрос 24

A key source of inspiration for development of business idea is …

  1. Openness
  2. Culture
  3. Family
  4. Agriculture
Вопрос 25

For whole-brain thinking it involves … thinking.

  1. divergent and convergent
  2. divergent
  3. convergent
  4. opposite
Вопрос 26

The cardinal rule when gathering ideas and information is to pursue …

  1. Quantity
  2. Quality
  3. Inspiration
  4. Source
Вопрос 27

… is a precursor to, and then an iterative companion process to, seeking and shaping the opportunity

  1. Fact-finding
  2. Openness
  3. Culture
  4. Family
Вопрос 28

The very act of searching for information may provoke …

  1. Further insights and avenues to explore
  2. Conflict
  3. Confusion
  4. Negotiation
Вопрос 29

S in SWOT means

  1. Strength
  2. Size
  3. Shape
  4. Shoot
Вопрос 30

Which of this tool is used by Toyota in the 1970s to attack the root causes

  1. 5 whys? technique
  2. SWOT
  3. PESTLE
  4. Competitive analysis
Вопрос 31

A moment of insight is referred to as an … moment.

  1. Eureka
  2. Applause
  3. Exciting
  4. Checklists
Вопрос 32

… also ensures that whole areas of potential importance are not overlooked

  1. The Mind Gym
  2. Exercise
  3. Eureka
  4. Applause
Вопрос 33

Which of this is not a Mind Gym exercise?

  1. UFC
  2. Checklists
  3. Free association
  4. Stimulus material
Вопрос 34

Which of this not a Individual routine type of checklist?

  1. Spreadsheet
  2. Osborn
  3. SCAMPER
  4. The big four
Вопрос 35

Mind-mapping is a Individual routine for

  1. Free association
  2. UFC
  3. Checklists
  4. Stimulus material
Вопрос 36

Ground rules for productive mental workouts includes all except

  1. Stimulus material
  2. Defer immediate judgement and evaluation
  3. Quantity breeds quality
  4. The wilder the idea, the better
Вопрос 37

… is the product improvement developed by G. A. Davis and others uses seven items to stimulate idea generation.

  1. Davis product development list
  2. Davis product development latitude
  3. David product development list
  4. Davis primary development list
Вопрос 38

The S in SCAMBER represents

  1. Substitute
  2. Combine
  3. Adapt
  4. Magnify
Вопрос 39

The M in SCAMBER represents

  1. Minify
  2. Substitute
  3. Combine
  4. Adapt
Вопрос 40

The A in SCAMBER represents

  1. Adapt
  2. Minify
  3. Substitute
  4. Combine
Вопрос 41

For the Cobra beer case study what constituted to his big win?

  1. Personal experience
  2. Educational experience
  3. Marriage experience
  4. Skill & talent
Вопрос 42

The third step in idea development is

  1. the evaluation and selection of ideas
  2. the evaluation ideas only
  3. the selection of ideas only
  4. Guessing the right idea
Вопрос 43

The purpose of evaluation and selection of ideas is to

  1. winnow down the multiple ideas
  2. the evaluation ideas only
  3. the selection of ideas only
  4. Guessing the right idea
Вопрос 44

Evaluating business ideas typically follows a two-phase process, the first is

  1. coarse-screen exercise
  2. finer-screened evaluation
  3. detailed-screened evaluation
  4. the selection of ideas only
Вопрос 45

Evaluating business ideas typically follows a two-phase process, the second is

  1. more detailed, finer-screened evaluation
  2. coarse-screen exercise
  3. finer-screened evaluation
  4. detailed-screened evaluation
Вопрос 46

The criteria grid method allows you to

  1. judge possible business opportunities against a limited number of criteria
  2. winnow down the multiple ideas
  3. evaluation ideas only
  4. selection of ideas only
Вопрос 47

An alternative method of coarse-screening ideas is to use a simple yes/no

  1. Flow chart in order
  2. Ordinary Flowchart
  3. Pie chart
  4. Round game
Вопрос 48

Automatically to select out ideas which do not satisfy the bare minimum criteria is called

  1. Flowchart
  2. Pie chart
  3. Rig chat
  4. Floor chat
Вопрос 49

The … is a useful technique for combining person-focused criteria in an evaluation of specific business ideas.

  1. Decision balance sheet
  2. Balance sheet
  3. Decision sheet
  4. decision balance draft
Вопрос 50

Your immersion in the … during the fact-finding phase in step one of the idea development process will now allow you to answer critical questions.

  1. Market size
  2. Talent size
  3. Profit size
  4. Debt size
Вопрос 51

… involves creating the list of positive actions required to bring your idea to market.

  1. Planning for implementation
  2. Developing business idea
  3. Planning for action
  4. Planning for finance
Вопрос 52

The fourth step of the idea development process is

  1. planning for implementation
  2. the evaluation and selection of ideas
  3. the evaluation ideas only
  4. the selection of ideas only
Вопрос 53

… is to increase the likelihood of turning your idea into a successful entrepreneurial venture by identifying, and then resolving, potential blocks to implementation.

  1. planning for implementation
  2. judge possible business opportunities against a limited number of criteria
  3. winnow down the multiple ideas
  4. evaluation ideas only
Вопрос 54

Implementation matters so much because

  1. ideas on their own have little value
  2. judge possible business opportunities against a limited number of criteria
  3. winnow down the multiple ideas
  4. Planning for implementation
Вопрос 55

The blocks to Implementation include all except

  1. winnow down the multiple ideas
  2. Convention
  3. Human Resources
  4. Regulations
Вопрос 56

The natural inclination of conventional thinking to …

  1. reject or eliminate non-conformism
  2. blocks to implementation
  3. winnow down the multiple ideas
  4. Evaluating and implementing ideas
Вопрос 57

Recruiting and retaining appropriate staff can be a major block for a

  1. Business start-up
  2. Business team
  3. Supervision
  4. Management
Вопрос 58

Competitive reaction is clearly one of the likeliest

  1. blocks to implementation
  2. winnow down the multiple ideas
  3. Evaluating ideas
  4. implementing ideas
Вопрос 59

A technique to identify blocks to implementation is

  1. reverse brainstorming
  2. Convention
  3. Human Resources
  4. Regulations
Вопрос 60

The following are typical of the kinds of problem that require creative thinking except

  1. How not to make more effective use of a manager’s time
  2. How to make more effective use of a manager’s time.
  3. How to improve a product’s appeal to customers.
  4. How to improve motivation among staff
Вопрос 61

Evaluating and implementing ideas is perhaps the hardest part of the … process.

  1. Creative Problem Solving (CPS)
  2. Creative Solving Problem (CSP)
  3. Solving Solving Problem (SPS)
  4. Solving Problem (SP)
Вопрос 62

… involved breaking down and restructuring our knowledge about something in order to gain new insights into its nature.

  1. Creative thinking
  2. Creative Solving Problem (CSP)
  3. Solving Solving Problem (SPS)
  4. Solving Problem (SP)
Вопрос 63

… (1954) thought of creativity as having two levels.

  1. Maslow
  2. Adam Smith
  3. Maslow Smith
  4. Maslow Adam
Вопрос 64

According to Maslow (1954), primary creativity is …

  1. the source of new discovery
  2. the source of new wealth
  3. the source of new connectivity
  4. the source of new production
Вопрос 65

According to Maslow (1954), … as a characteristic possessed by many scientists in their collective search for discovery

  1. Secondary creativity
  2. Primary connection
  3. Tertiary creativity
  4. Purposeful creativity
Вопрос 66

… is an act of creativity that results in a device, process or technique that is novel enough to produce a significant change in the application of technology.

  1. Invention
  2. Intervention
  3. Intention
  4. Technology
Вопрос 67

… is this comprising changes to attributes of product, resulting in a change in the way the product is perceived by consumers

  1. Product innovation
  2. Process innovation
  3. Change
  4. Change process
Вопрос 68

… is this relating to changes to a service or product production process.

  1. Process innovation
  2. Product innovation
  3. Change
  4. Change process
Вопрос 69

The two general theories of invention are the deterministic and the …

  1. Individualistic
  2. Positivism
  3. Scientism
  4. Determinism
Вопрос 70

The following are typical of the kinds of problem that require creative thinking except

  1. How not to make more effective use of a manager’s time
  2. How to make more effective use of a manager’s time.
  3. How to improve a product’s appeal to customers.
  4. How to improve motivation among staff.
Вопрос 71

According to …, creativity requires a coming together of six clear-cut yet interconnected assets

  1. The investment theory of creativity
  2. Theory of creativity
  3. Investment theory
  4. Second investment theory
Вопрос 72

Which is not an asset of the investment theory of creativity

  1. Money
  2. Intellectual abilities
  3. Styles of thinking
  4. Personality
Вопрос 73

Which of the the investment theory of creativity refers to how skills are employed by people?

  1. Thinking styles
  2. Structuring system
  3. Brain waives
  4. Weatherby theory
Вопрос 74

Which of the the investment theory of creativity refers to Intrinsic, task-focused motivation is regarded as essential to creativity?

  1. Motivation theory
  2. Investment theory
  3. Finance theory
  4. Operations theory
Вопрос 75

The brain has … cerebral hemispheres

  1. Two
  2. Three
  3. 20
  4. 10
Вопрос 76

The primary mental processes of these hemispheres include vision, hearing, body senses, reasoning and

  1. Language
  2. Visioning
  3. Predicting
  4. Budgeting
Вопрос 77

Each brain hemisphere is to be found … half of the limbic system

  1. One
  2. Three
  3. 20
  4. 10
Вопрос 78

The Whole Brain Model presents four distinct thinking styles. The upper (cerebral) left for …

  1. Analytical, mathematical, technical and problem solving
  2. organized and administrative in nature
  3. Imaginative, synthesizing, artistic, holistic and conceptual modes
  4. holistic and conceptual modes only
Вопрос 79

The Whole Brain Model presents four distinct thinking styles. The lower (limbic) left …

  1. Controls, conservative, plan, organize and is administrative in nature
  2. Analytical, mathematical, technical and problem solving
  3. Imaginative, synthesizing, artistic, holistic and conceptual modes
  4. holistic and conceptual modes only
Вопрос 80

The Whole Brain Model presents four distinct thinking styles. The Upper (cerebral) right is for …

  1. Imaginative, synthesizing, artistic, holistic and conceptual modes
  2. Controls, conservative, plan, organize and is administrative in nature
  3. Analytical, mathematical, technical and problem solving
  4. holistic and conceptual modes only