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Вопрос 1Ответ открыт бесплатно
… starts with defining or reframing the opportunity.
1The idea development process✓ Правильный ответ
2The idea implementation process
3The product development process
4The service development process
✓ Правильный ответ
The idea development process
Вопрос 2
Idea generation is the … in the idea development process.
1Second step
2Third step
3Fourth step
4Six step
Вопрос 3
Idea evaluation and selection is the … in the idea development process.
1Third step
2Second step
3Fourth step
4Six step
Вопрос 4
The … in the idea development process involves planning for implementation, identifying and overcoming likely blocks to implementation
1Fourth step
2Third step
3Second step
4Six step
Вопрос 5
The James Dyson case study demonstrates that the idea development process is an … within which ideas are crafted, molded and reinvented into valuable business opportunities.
1Iterative process
2Attentive process
3Simple process
4Complicated process
Вопрос 6Ответ открыт бесплатно
Thomas Edison claimed that creativity is ‘1 per cent inspiration and … perspiration
199 per cent✓ Правильный ответ
299.5 per cent
390 per cent
499.9 per cent
✓ Правильный ответ
99 per cent
Вопрос 7
The original business idea represents only a … of the entrepreneurial jigsaw puzzle.
1First piece
2Last step
3Pre-idea phase
4Research step
Вопрос 8
Every good business idea must solve …
1a problem
2a place
3a puzzle
4a distance
Вопрос 9
Rushing to implement a business idea can also blind you to its
1Financial realities
2Profit
3ROI
4Break even
Вопрос 10Ответ открыт бесплатно
Creativity is needed for all business aspects except
1Strategies✓ Правильный ответ
2Ideas
3Marketing
4ROI
✓ Правильный ответ
Strategies
Вопрос 11
.. is needed at every step of the idea development process.
1Creativity
2Finance
3Risk
4Investor
Вопрос 12
… of the brain is the domain of visualization and intuition.
1The right side
2The left side
3The up side
4The down side
Вопрос 13Ответ открыт бесплатно
… of the brain is characterized by thinking in terms of symbols and words.
1The left side✓ Правильный ответ
2The right side
3The up side
4The down side
✓ Правильный ответ
The left side
Вопрос 14
… of the brain performs logical thinking, judgement, speaking and mathematical reasoning.
1The left side
2The right side
3The up side
4The down side
Вопрос 15
… thinking draws on the power of divergent reasoning, which is the ability to create a multitude of original, diverse ideas and to investigate issues from the widest set of perspectives.
1The right side
2The left side
3The down side
4The up side
Вопрос 16Ответ открыт бесплатно
There are three key steps to mastering whole-brain thinking as it applies to the idea development process. They include all except
1Make the most of divergent and convergent thinking phases.✓ Правильный ответ
2Identify your preferred thinking style
3Strengthen your non-preferred thinking style
4Make the least of divergent and convergent thinking phases.
✓ Правильный ответ
Make the most of divergent and convergent thinking phases.
Вопрос 17
Ground rules for divergent thinking includes all
1Make the most of divergent and convergent thinking phases.
2Remember that you personally are capable of effective divergent thinking
3Suspend and defer judgement – this means no criticism, no praise, no logic, no evaluation
4Aim for a high volume of ideas – the more ideas you generate, the higher the probability of hitting upon a truly unique or novel solution
Вопрос 18
Ground rules for convergent thinking include all except
1Remember that you personally are capable of effective divergent thinking
2Emphasize the quality of ideas, not their quantity – one workable idea beats five ideas which cannot deliver
3Avoid waiting for absolute perfection – move good ideas forward
4Apply robust judgement and logic
Вопрос 19
Creative whole-brain thinking is not some mysterious and rare talent reserved for a select few – it represents a set of
1Skills
2Talent
3Trait
4Super power
Вопрос 20Ответ открыт бесплатно
The opposite of convergent thinking is
1Divergent thinking✓ Правильный ответ
2Continuous thinking
3Idea thinking
4Power thinking
✓ Правильный ответ
Divergent thinking
Вопрос 21
In the idea development process, it is smart to identify the … before the solution
1Opportunity
2lack of clear definition
3Openness
4The alternative
Вопрос 22
It is a smart move to treat your first idea as purely …
1Tentative
2The best
3The only idea
4The alternative
Вопрос 23Ответ открыт бесплатно
… of the intended business opportunity is one of the biggest reasons for business failure
1lack of clear definition✓ Правильный ответ
2Money
3Investment
4Money and Investment
✓ Правильный ответ
lack of clear definition
Вопрос 24
A key source of inspiration for development of business idea is …
1Openness
2Culture
3Family
4Agriculture
Вопрос 25
For whole-brain thinking it involves … thinking.
1divergent and convergent
2divergent
3convergent
4opposite
Вопрос 26Ответ открыт бесплатно
The cardinal rule when gathering ideas and information is to pursue …
1Quantity✓ Правильный ответ
2Quality
3Inspiration
4Source
✓ Правильный ответ
Quantity
Вопрос 27
… is a precursor to, and then an iterative companion process to, seeking and shaping the opportunity
1Fact-finding
2Openness
3Culture
4Family
Вопрос 28
The very act of searching for information may provoke …
1Further insights and avenues to explore
2Conflict
3Confusion
4Negotiation
Вопрос 29
S in SWOT means
1Strength
2Size
3Shape
4Shoot
Вопрос 30Ответ открыт бесплатно
Which of this tool is used by Toyota in the 1970s to attack the root causes
15 whys? technique✓ Правильный ответ
2SWOT
3PESTLE
4Competitive analysis
✓ Правильный ответ
5 whys? technique
Вопрос 31
A moment of insight is referred to as an … moment.
1Eureka
2Applause
3Exciting
4Checklists
Вопрос 32
… also ensures that whole areas of potential importance are not overlooked
1The Mind Gym
2Exercise
3Eureka
4Applause
Вопрос 33Ответ открыт бесплатно
Which of this is not a Mind Gym exercise?
1UFC✓ Правильный ответ
2Checklists
3Free association
4Stimulus material
✓ Правильный ответ
UFC
Вопрос 34
Which of this not a Individual routine type of checklist?
1Spreadsheet
2Osborn
3SCAMPER
4The big four
Вопрос 35
Mind-mapping is a Individual routine for
1Free association
2UFC
3Checklists
4Stimulus material
Вопрос 36Ответ открыт бесплатно
Ground rules for productive mental workouts includes all except
1Stimulus material✓ Правильный ответ
2Defer immediate judgement and evaluation
3Quantity breeds quality
4The wilder the idea, the better
✓ Правильный ответ
Stimulus material
Вопрос 37
… is the product improvement developed by G. A. Davis and others uses seven items to stimulate idea generation.
1Davis product development list
2Davis product development latitude
3David product development list
4Davis primary development list
Вопрос 38
The S in SCAMBER represents
1Substitute
2Combine
3Adapt
4Magnify
Вопрос 39
The M in SCAMBER represents
1Minify
2Substitute
3Combine
4Adapt
Вопрос 40Ответ открыт бесплатно
The A in SCAMBER represents
1Adapt✓ Правильный ответ
2Minify
3Substitute
4Combine
✓ Правильный ответ
Adapt
Вопрос 41
For the Cobra beer case study what constituted to his big win?
1Personal experience
2Educational experience
3Marriage experience
4Skill & talent
Вопрос 42
The third step in idea development is
1the evaluation and selection of ideas
2the evaluation ideas only
3the selection of ideas only
4Guessing the right idea
Вопрос 43Ответ открыт бесплатно
The purpose of evaluation and selection of ideas is to
1winnow down the multiple ideas✓ Правильный ответ
2the evaluation ideas only
3the selection of ideas only
4Guessing the right idea
✓ Правильный ответ
winnow down the multiple ideas
Вопрос 44
Evaluating business ideas typically follows a two-phase process, the first is
1coarse-screen exercise
2finer-screened evaluation
3detailed-screened evaluation
4the selection of ideas only
Вопрос 45
Evaluating business ideas typically follows a two-phase process, the second is
1more detailed, finer-screened evaluation
2coarse-screen exercise
3finer-screened evaluation
4detailed-screened evaluation
Вопрос 46Ответ открыт бесплатно
The criteria grid method allows you to
1judge possible business opportunities against a limited number of criteria✓ Правильный ответ
2winnow down the multiple ideas
3evaluation ideas only
4selection of ideas only
✓ Правильный ответ
judge possible business opportunities against a limited number of criteria
Вопрос 47
An alternative method of coarse-screening ideas is to use a simple yes/no
1Flow chart in order
2Ordinary Flowchart
3Pie chart
4Round game
Вопрос 48
Automatically to select out ideas which do not satisfy the bare minimum criteria is called
1Flowchart
2Pie chart
3Rig chat
4Floor chat
Вопрос 49
The … is a useful technique for combining person-focused criteria in an evaluation of specific business ideas.
1Decision balance sheet
2Balance sheet
3Decision sheet
4decision balance draft
Вопрос 50Ответ открыт бесплатно
Your immersion in the … during the fact-finding phase in step one of the idea development process will now allow you to answer critical questions.
1Market size✓ Правильный ответ
2Talent size
3Profit size
4Debt size
✓ Правильный ответ
Market size
Вопрос 51
… involves creating the list of positive actions required to bring your idea to market.
1Planning for implementation
2Developing business idea
3Planning for action
4Planning for finance
Вопрос 52
The fourth step of the idea development process is
1planning for implementation
2the evaluation and selection of ideas
3the evaluation ideas only
4the selection of ideas only
Вопрос 53Ответ открыт бесплатно
… is to increase the likelihood of turning your idea into a successful entrepreneurial venture by identifying, and then resolving, potential blocks to implementation.
1planning for implementation✓ Правильный ответ
2judge possible business opportunities against a limited number of criteria
3winnow down the multiple ideas
4evaluation ideas only
✓ Правильный ответ
planning for implementation
Вопрос 54
Implementation matters so much because
1ideas on their own have little value
2judge possible business opportunities against a limited number of criteria
3winnow down the multiple ideas
4Planning for implementation
Вопрос 55
The blocks to Implementation include all except
1winnow down the multiple ideas
2Convention
3Human Resources
4Regulations
Вопрос 56Ответ открыт бесплатно
The natural inclination of conventional thinking to …
1reject or eliminate non-conformism✓ Правильный ответ
2blocks to implementation
3winnow down the multiple ideas
4Evaluating and implementing ideas
✓ Правильный ответ
reject or eliminate non-conformism
Вопрос 57
Recruiting and retaining appropriate staff can be a major block for a
1Business start-up
2Business team
3Supervision
4Management
Вопрос 58
Competitive reaction is clearly one of the likeliest
1blocks to implementation
2winnow down the multiple ideas
3Evaluating ideas
4implementing ideas
Вопрос 59
A technique to identify blocks to implementation is
1reverse brainstorming
2Convention
3Human Resources
4Regulations
Вопрос 60Ответ открыт бесплатно
The following are typical of the kinds of problem that require creative thinking except
1How not to make more effective use of a manager’s time✓ Правильный ответ
2How to make more effective use of a manager’s time.
3How to improve a product’s appeal to customers.
4How to improve motivation among staff
✓ Правильный ответ
How not to make more effective use of a manager’s time
Вопрос 61
Evaluating and implementing ideas is perhaps the hardest part of the … process.
1Creative Problem Solving (CPS)
2Creative Solving Problem (CSP)
3Solving Solving Problem (SPS)
4Solving Problem (SP)
Вопрос 62
… involved breaking down and restructuring our knowledge about something in order to gain new insights into its nature.
1Creative thinking
2Creative Solving Problem (CSP)
3Solving Solving Problem (SPS)
4Solving Problem (SP)
Вопрос 63Ответ открыт бесплатно
… (1954) thought of creativity as having two levels.
1Maslow✓ Правильный ответ
2Adam Smith
3Maslow Smith
4Maslow Adam
✓ Правильный ответ
Maslow
Вопрос 64
According to Maslow (1954), primary creativity is …
1the source of new discovery
2the source of new wealth
3the source of new connectivity
4the source of new production
Вопрос 65
According to Maslow (1954), … as a characteristic possessed by many scientists in their collective search for discovery
1Secondary creativity
2Primary connection
3Tertiary creativity
4Purposeful creativity
Вопрос 66Ответ открыт бесплатно
… is an act of creativity that results in a device, process or technique that is novel enough to produce a significant change in the application of technology.
1Invention✓ Правильный ответ
2Intervention
3Intention
4Technology
✓ Правильный ответ
Invention
Вопрос 67
… is this comprising changes to attributes of product, resulting in a change in the way the product is perceived by consumers
1Product innovation
2Process innovation
3Change
4Change process
Вопрос 68
… is this relating to changes to a service or product production process.
1Process innovation
2Product innovation
3Change
4Change process
Вопрос 69
The two general theories of invention are the deterministic and the …
1Individualistic
2Positivism
3Scientism
4Determinism
Вопрос 70Ответ открыт бесплатно
The following are typical of the kinds of problem that require creative thinking except
1How not to make more effective use of a manager’s time✓ Правильный ответ
2How to make more effective use of a manager’s time.
3How to improve a product’s appeal to customers.
4How to improve motivation among staff.
✓ Правильный ответ
How not to make more effective use of a manager’s time
Вопрос 71
According to …, creativity requires a coming together of six clear-cut yet interconnected assets
1The investment theory of creativity
2Theory of creativity
3Investment theory
4Second investment theory
Вопрос 72
Which is not an asset of the investment theory of creativity
1Money
2Intellectual abilities
3Styles of thinking
4Personality
Вопрос 73Ответ открыт бесплатно
Which of the the investment theory of creativity refers to how skills are employed by people?
1Thinking styles✓ Правильный ответ
2Structuring system
3Brain waives
4Weatherby theory
✓ Правильный ответ
Thinking styles
Вопрос 74
Which of the the investment theory of creativity refers to Intrinsic, task-focused motivation is regarded as essential to creativity?
1Motivation theory
2Investment theory
3Finance theory
4Operations theory
Вопрос 75
The brain has … cerebral hemispheres
1Two
2Three
320
410
Вопрос 76Ответ открыт бесплатно
The primary mental processes of these hemispheres include vision, hearing, body senses, reasoning and
1Language✓ Правильный ответ
2Visioning
3Predicting
4Budgeting
✓ Правильный ответ
Language
Вопрос 77
Each brain hemisphere is to be found … half of the limbic system
1One
2Three
320
410
Вопрос 78
The Whole Brain Model presents four distinct thinking styles. The upper (cerebral) left for …
1Analytical, mathematical, technical and problem solving
2organized and administrative in nature
3Imaginative, synthesizing, artistic, holistic and conceptual modes
4holistic and conceptual modes only
Вопрос 79
The Whole Brain Model presents four distinct thinking styles. The lower (limbic) left …
1Controls, conservative, plan, organize and is administrative in nature
2Analytical, mathematical, technical and problem solving
3Imaginative, synthesizing, artistic, holistic and conceptual modes
4holistic and conceptual modes only
Вопрос 80Ответ открыт бесплатно
The Whole Brain Model presents four distinct thinking styles. The Upper (cerebral) right is for …
1Imaginative, synthesizing, artistic, holistic and conceptual modes✓ Правильный ответ
2Controls, conservative, plan, organize and is administrative in nature
3Analytical, mathematical, technical and problem solving
4holistic and conceptual modes only
✓ Правильный ответ
Imaginative, synthesizing, artistic, holistic and conceptual modes
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