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Sociology of Entrepreneurship.d

Sociology of Entrepreneurship.d

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80 вопросов Вариант 1 Доступ 7 дней
Содержание теста

Вопросы и варианты

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Вопрос 1

Truly entrepreneurial businesses are characterized by

  1. the franchise they are associated with.
  2. the degree to which their products are imitative.
  3. the novelty in their products, services, or business models.
  4. the ease with which their product is accepted by the buyers.
Вопрос 2

Small businesses are usually

  1. imitative in nature.
  2. characterized by the novelty of their products.
  3. the same as high-growth ventures.
  4. not affected by market fluctuations.
Вопрос 3

Small businesses differ from high-growth ventures in that in small businesses

  1. the focus is on effectiveness rather than efficiency.
  2. the preferred source of funding is the owner's own money rather than other people's money.
  3. the delegation of responsibilities is easy and necessary rather than difficult.
  4. the metastrategy is for novelty rather than imitation.
Вопрос 4

A person's belief in his or her ability to achieve a goal is called

  1. effectuation.
  2. perseverance.
  3. overall growth strategy.
  4. self-efficacy.
Вопрос 5

According to the BRIE model, ________ sets up a business as a firm.

  1. intention
  2. exchange
  3. franchise
  4. boundary
Вопрос 6

This stage of the business life cycle occurs once the firm is established in its market.

  1. success stage
  2. emergence stage
  3. existence stage
  4. resource maturity stage
Вопрос 7

When starting a business, more women choose ___________ industries that tend to have lower average sales levels.

  1. construction
  2. financial
  3. technology
  4. service
Вопрос 8

Which of the following approaches yields better results in an established industry or a poor one?

  1. external focus
  2. effectuation focus
  3. prevention focus
  4. promotion focus
Вопрос 9

The motivations, cognitions, attitudes, aptitudes, and behaviors that lead to a propensity to create solutions to problems or seeking opportunities to do something new or better is called

  1. entrepreneurial mindset
  2. cognition
  3. passion
  4. perseverance
Вопрос 10

This stage of the business life cycle is characterized by a stable level of sales and profits over several years. The functional areas, the market, and the products or services are all being dealt with consistently and efficiently.

  1. success stage
  2. existence stage
  3. resource maturity stage
  4. takeoff stage
Вопрос 11

________ refers to a set of shared beliefs, basic assumptions, or common, accepted ways of dealing with problems and challenges within a company that demonstrate how things get done.

  1. Organizational identity
  2. Entrepreneurial ecosystem
  3. Organizational culture
  4. Mutuality
Вопрос 12

Patents, trademarks, ideas, copyrights, and licenses are all types of resources considered ________ according to the PROFIT acronym.

  1. property
  2. technological
  3. intellectual
  4. financial
Вопрос 13

By efficiently managing external relations, small businesses typically aim at creating economies of scale.

  1. social capital.
  2. opportunity costs.
  3. skills inventory.
Вопрос 14

Which of the following legitimacy-building features does having trademarks, service marks, patents, or copyrights typically indicate?

  1. industry leadership
  2. certifications
  3. intellectual property
  4. experiential supports
Вопрос 15

________ refers to searching and capturing new ideas that lead to business opportunities.

  1. Design thinking
  2. Entrepreneurial alertness
  3. Opportunity recognition
  4. The causal model of entrepreneurship
Вопрос 16

During a feasibility study, the examination of customers you wish to serve and those who would show interest in your product is helpful. This step defines your

  1. target market.
  2. retail arbitrage.
  3. feasibility.
  4. value proposition.
Вопрос 17

________ is a payment to a licensor based on the number or value of licensed items sold.

  1. Retail arbitrage
  2. Freemium
  3. Royalty
  4. Conversion rate
Вопрос 18

The SCAMPER tool is used to

  1. avoid retail arbitrage.
  2. increase the value proposition.
  3. trigger new ideas for your business.
  4. rate the ideas generated while brainstorming.
Вопрос 19

________ is a process of producing an idea or opportunity that is novel and useful, frequently derived from making connections among distinct ideas or opportunities.

  1. Brainstorming
  2. Creativity
  3. Opportunity recognition
  4. Radical innovation strategy
Вопрос 20

In the SCAMPER tool, "S" stands for

  1. strategize.
  2. substitute.
  3. submit.
  4. solicit
Вопрос 21

________ refers to working for 35 or fewer hours a week.

  1. Variance
  2. Full-time employment
  3. Permanence
  4. Part-time employment
Вопрос 22

Part-time entrepreneurs should separate and balance business and home. This separation and balance is pertinent to which aspect of the BRIE model?

  1. exchange
  2. intention
  3. boundary
  4. resources
Вопрос 23

When examining the exchange aspect of the BRIE model, there are two key groups outside your business with whom even part-time businesses must deal—customers and

  1. suppliers.
  2. investors.
  3. financial institutions.
  4. government.
Вопрос 24

The process of initiating a business while simultaneously remaining employed for wages or salary defines a

  1. hybrid entrepreneurship.
  2. pop-up business.
  3. part-time business.
  4. volatile entrepreneurship.
Вопрос 25

Which of the following is not a common form of part-time businesses in the United States?

  1. ecommerce
  2. a pop-up business
  3. a mobile office
  4. a franchise
Вопрос 26

When looking at e-commerce’s percentage of total sales, the largest percentage comes from this industry.

  1. B2C real estate, rental, leasing
  2. B2C retail trade
  3. B2B merchant wholesale trade
  4. B2B manufacturing
Вопрос 27

An Internet site designed to introduce and explain a business to others is known as a(n)

  1. e-commerce website.
  2. business-to-business website.
  3. business-to-consumer website.
  4. informational website.
Вопрос 28

The best way to determine the financial situation of a business is through

  1. accurately gauge demand.
  2. measuring volatility.
  3. crafting a business plan.
  4. leveraging other people’s money.
Вопрос 29

A web page in which entries are posted in reverse chronological order is a known as

  1. a blog.
  2. an RSS feed.
  3. search engine optimization.
  4. a reciprocal link.
Вопрос 30

The fundamental success factor in door-to-door selling is

  1. closing the sale.
  2. having a location with enough foot traffic.
  3. approaching a "high-rent" district.
  4. having a perishable product for sale.
Вопрос 31

________ is the idea and actions that explain how a firm will make its profits.

  1. Strategy
  2. Objective
  3. Mission
  4. Goal
Вопрос 32

Maria and her husband opened a car detailing service from their garage. This is an example of a(n)

  1. shake-out.
  2. imitative strategy.
  3. blue ocean strategy.
  4. innovative strategy.
Вопрос 33

________ is the general name for the line of product or service being sold, or the firms in that line of business.

  1. Industry
  2. Market
  3. Scope
  4. Niche group
Вопрос 34

________ is the business term for the population of customers for a business owner's products or services.

  1. A market
  2. An industry
  3. Strategy
  4. Value proposition
Вопрос 35

________ refers to the size of the market, whereas ________ refers to the geographic range covered by the market.

  1. Scope; scale
  2. Mass; niche
  3. Scale; scope
  4. Niche; mass
Вопрос 36

A customer group that involves large portions of the population is referred to as a

  1. niche market.
  2. secondary market.
  3. local market.
  4. mass market.
Вопрос 37

The extent to which a small business is taken for granted, accepted, or treated as viable by organizations or people outside the small business is referred to as

  1. a new entrant business.
  2. external legitimacy.
  3. a pioneering business.
  4. internal understanding.
Вопрос 38

Amounts and schedules for returns, stability of firm, funds use, and investment are most likely to be the major business plan concerns for

  1. joint partner ventures.
  2. silent partners.
  3. angel investors.
  4. family and friend investors.
Вопрос 39

Which of the following is most likely to be a business plan concern for silent partners/angel investors?

  1. growth rate
  2. stability of firm
  3. asset or collateral base
  4. monitoring compliance
Вопрос 40

A(n) ________ plan is a document designed to detail the major characteristics of a firm—its product or service, its industry, its market, its manner of operating and its financial outcomes with an emphasis on the firm's present and future.

  1. screening
  2. informational
  3. invention
  4. business
Вопрос 41

An item's capability of being touched, seen, tasted, or felt is called

  1. tangibility.
  2. legitimacy.
  3. mutuality.
  4. perishability.
Вопрос 42

When segmenting your market, ________ segmentation looks at what drives the person, for example hobbies, cultural interests, or health concerns.

  1. benefit
  2. psychographic
  3. demographic
  4. geographic
Вопрос 43

A(n) ________ typically means the core product plus features that tend to differentiate the product from competition.

  1. pure good
  2. hybrid product
  3. augmented product
  4. me-too product
Вопрос 44

Which of the following is the first stage of the new product development process?

  1. business analysis
  2. concept testing
  3. feasibility study
  4. idea generation
Вопрос 45

________ is a type of CRM report that segments by customer or customer group on purchases or dates of purchase.

  1. Customer vector
  2. Sales process
  3. Sales outcome
  4. Prospective sales
Вопрос 46

A more inclusive approach than the standard marketing funnel is the customer development funnel. Which of the following is not one of the major goals of their new approach?

  1. grow customers
  2. get customers
  3. identify customers
  4. keep customers.
Вопрос 47

________ is a strategy whose goal is growth, based on selling more of the firm's product or service to the existing customer base.

  1. Market penetration
  2. Product expansion
  3. Market expansion
  4. Market expansion Diversification
Вопрос 48

People who receive a promotional impression and who give some thought to buying the product are considered

  1. sales leads.
  2. referrals.
  3. prospects.
  4. organic traffic.
Вопрос 49

Which of the following terms refers to a rule of thumb about how many prospective customers it takes to find one who will actually make a purchase?

  1. the customer vector
  2. your market penetration
  3. the marketing funnel
  4. your virtuous cycle
Вопрос 50

________ is often used to support the corporate identity and value propositions that are established through public relations efforts.

  1. Personal selling
  2. A corporate newsletter
  3. Advertising
  4. A press kit
Вопрос 51

The most effective cash flow techniques require

  1. budgeting for both the amount and timing of required cash flows.
  2. reconciling bank statement each day.
  3. taking advantage of prompt payment discounts.
  4. trusting customers to pay on time.
Вопрос 52

The time required for a business to acquire resources, convert them into a product, sell the product, and receive cash from the sale is referred as the ________ cycle of a business.

  1. growth
  2. operating
  3. credit
  4. currency
Вопрос 53

Amounts owed to vendors for merchandise or services purchased on credit are called

  1. receivables.
  2. consignments.
  3. charge backs.
  4. payables.
Вопрос 54

Which of the following is an example of a cash equivalent?

  1. currency
  2. commercial paper
  3. demand deposit
  4. traveler's check
Вопрос 55

Debt investments that mature in less than three months are an example of

  1. currency
  2. cash equivalents.
  3. demand deposits
  4. traveler's checks.
Вопрос 56

When a business needs cash for marketing or cash for building inventory levels, their financial management needs are

  1. financing for start-ups.
  2. financing for operations.
  3. financing for growth.
  4. financing for exit.
Вопрос 57

Money contributed to businesses in return for part ownership of the business is called

  1. debt.
  2. equity capital.
  3. a gift.
  4. a loan.
Вопрос 58

Any valuable asset that is donated to a business without any obligation to repay or to give any ownership interest is called a

  1. debt.
  2. dividend.
  3. gift.
  4. harvest.
Вопрос 59

Which of the following is an example of debt financing?

  1. incubators
  2. crowdfunding
  3. venture capitalists
  4. angels
Вопрос 60

The percentage amount that the payout of an investment differs from original cost is known as

  1. dividend on capital.
  2. gain on investment.
  3. risk on investment.
  4. interest on the principle.
Вопрос 61

When documenting the operations of your business, which of the following answer options contains the most detail?

  1. a task
  2. work instructions
  3. a process
  4. a procedure
Вопрос 62

Selling the rights to collect accounts receivable to an entity outside the business is called

  1. factoring.
  2. pledging.
  3. reconciling.
  4. outsourcing.
Вопрос 63

________ is the series of steps and activities required to complete a process.

  1. Work instructions
  2. A procedure
  3. Operations
  4. GAAP
Вопрос 64

Economic order quantity (EOQ) helps a business to think in terms of

  1. factoring receivables.
  2. ordering costs and carrying costs.
  3. pledging receivables.
  4. ordering costs and operating lease
Вопрос 65

The practice of purchasing and accepting delivery of inventory only after it has been sold to the final customer is termed as

  1. perpetual inventory.
  2. point-of-sale system.
  3. just-in-time inventory.
  4. optimum stocking level.
Вопрос 66

Today the biggest risk to most businesses comes from

  1. employees.
  2. using computers.
  3. customers.
  4. key employees.
Вопрос 67

A computer program that encrypts all the data on your computer with an unknown key is called ________. If the business does not pay a specified amount, all the computer contents will be erased.

  1. spyware
  2. AxCrypt
  3. ransomware
  4. Mozy
Вопрос 68

Separation of duties is most important for

  1. intangible assets.
  2. staff.
  3. tangible assets.
  4. management.
Вопрос 69

________ refers to a set of rules and procedures that work to limit the opportunity for employee theft or malfeasance.

  1. Internal audit
  2. Internal control
  3. Code of ethics
  4. Adverse possession
Вопрос 70

A contract between two or more parties in which one party agrees, for a fee, to assume the risk of another is called

  1. coverage.
  2. insurance.
  3. separation of duties.
  4. deductibles.
Вопрос 71

When using a(n) ________, the attorney will be paid a specified amount every month regardless of the workload for that month.

  1. hourly fee
  2. flat fee
  3. retainer
  4. contingency fee
Вопрос 72

________ are typical in accident (especially personal injury) situations, but are not usually used in everyday contract and business-related matters.

  1. Flat fees
  2. Hourly fees
  3. Contingency fees
  4. Retainers
Вопрос 73

Which of the following is true with regard to pricing of legal services?

  1. Pricing of legal services is based on supply and demand.
  2. Being diplomatic with the attorney is not at all recommended in negotiations on the issue of pricing.
  3. The attorney’s fee schedule in all four types of pricing of services is non-negotiable.
  4. Pricing of legal services is mainly constant and fixed.
Вопрос 74

The regular court system and small-claims court are both considered

  1. arbitration.
  2. litigation.
  3. mediation.
  4. confidential.
Вопрос 75

The name under which a business is operated is known as its

  1. trademark.
  2. inclusive name.
  3. trade name.
  4. copyright
Вопрос 76

Except for ________, business forms are types of separate, legal entities.

  1. limited partnerships
  2. sole proprietorships
  3. limited liabilities companies
  4. C corporations
Вопрос 77

A ________ is a unit recognized as having rights and duties apart from the owners of the company.

  1. retainer
  2. utility patent
  3. legal entity
  4. sole proprietorship
Вопрос 78

In a(n) ________ , all partners are equally and fully responsible for the business’s obligations.

  1. C corporation
  2. limited partnership
  3. general partnership
  4. S corporation
Вопрос 79

Which of the following management philosophies refers to selecting and promoting people based on family ties?

  1. nepotism
  2. capitalism
  3. meritocracy
  4. democracy
Вопрос 80

To treat family and nonfamily employees as similarly as possible in a business, it is important to

  1. have separate personnel policies for family and nonfamily members.
  2. create career ladders for nonfamily members.
  3. provide favorable treatment to nonfamily members.
  4. guarantee the possibility of employee ownership.