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Marketing.demo

Marketing.demo

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18 вопросов Вариант 1 Доступ 7 дней
Содержание теста

Вопросы и варианты

Без отметок и подсказок к правильным ответам

Вопрос 1

Fill in the missing step in developing advertising strategy. 

  1. execute campaign
Вопрос 2

What a view of market corresponds to the definition: Sell to people who never buy this product

  1. V1
  2. V2
  3. V3
Вопрос 3

What is the strategy: the manufacturer supplies dealers all marketing materials and dealers then promote it to customer?

  1. Push
  2. Pull
  3. Minimizing costs
  4. Leadership
Вопрос 4

What is the strategy: the manufacturer treats communications directly to the buyer, and the buyer requires the product from the dealer?

  1. Minimizing costs
  2. Pull
  3. Leadership
  4. Push
Вопрос 5

What is the pull strategy?

  1. Upholding manufacturer`s position over its competitors
  2. The conquest of the new market
  3. Establishing the relations between the manufacturer and the immediate customer
Вопрос 6

Which of the methods for the determination of money on advertising is the best?

  1. Percentage of sales
  2. Competitive parity
  3. Affordability
  4. Objective and task
Вопрос 7

Which method enables you to decide how much money you can spend on advertising?

  1. Competitive parity
  2. Marketing strategy
  3. Brand extention
Вопрос 8

Choose ways of putting the advertising message across (point out all the right cases).

  1. Lifestyle
  2. Humor
  3. Measurement
  4. Comparative
  5. Offence
Вопрос 9

What kind of media channels can be used for advertising (point out all the right cases)?

  1. Broadcast
  2. Other people
  3. Animals
  4. Social
  5. Outdoor
Вопрос 10

Which of these models are the models of advertising effect?

  1. Aida
  2. Aieta
  3. Adda
  4. Arima
  5. Abba
Вопрос 11

Expand the value of the letter E in the acronym AIETA.

  1. Evaluation
  2. Equipment
  3. Enjoy
  4. Equalizing
Вопрос 12

What elements contains the advertising model of an existing product?

  1. Attension, trial, reinforcement
  2. Awareness, trial, action
  3. Attension, desire, adoption
Вопрос 13

Which category of people is the target for advertising already known product?

  1. The innovators
  2. Early majority
  3. The laggards
Вопрос 14

What category of customers is a leader of opinion?

  1. Early adopters
  2. Early majority
  3. Late majority
Вопрос 15

Which element of the promotion mix contains sponsorship?

  1. Advertising
  2. PR
  3. Sales promotion
  4. Personal selling
Вопрос 16

What metrics should be used to measuring advertising effectiveness?

  1. Gaining awareness, likeability, unaided recall, enquiries
  2. Trial, overstating, reinforcing, strong side
  3. Attention, achieves, evaluation, adoption
Вопрос 17

What is not included in the integrated marketing communications?

  1. Sales promotion
  2. Advertising
  3. Press release
  4. Price
Вопрос 18

What are the reasons to apply the integrated marketing communications?

  1. Reducing costs, creating synergies, reinforcing competitive advantage
  2. Increasing the share of expenditure, the loss of attention, the decrease of interest
  3. Growing amount of the interest, attracting new buyers, the loss of competitiveness