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Marketing.d

Marketing.d

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80 вопросов Вариант 1 Доступ 7 дней
Содержание теста

Вопросы и варианты

Без отметок и подсказок к правильным ответам

Вопрос 1

What is the aim of marketing?

  1. To Satisfy the competitor’s needs
  2. To satisfy the customer’s needs
  3. To apply the marketing mix
  4. To win the competitors
Вопрос 2

What are the 4 p’s?

  1. Prosperity, place, product, perseverance
  2. Public, place, product, price
  3. Property, phone, price, promotion
  4. Price, product, promotion, place
Вопрос 3

What is the definition of promotion?

  1. How do customers find out about product?
  2. Where do customers prefer to shop
  3. How much are customers willing to pay
  4. If prices are competitive
Вопрос 4

Businesses that sell primarily to other businesses are in the process of

  1. manufacturing
  2. B2B
  3. Target
  4. B2C
Вопрос 5

What is the marketing mix?

  1. A description of the typical consumer in a market segment
  2. System of gathering storing and using customer data for marketing purposes
  3. Strategy for using the 4 P’s of marketing
  4. A large group of people who might buy a product
Вопрос 6

Process of communicating with potential customers to influence their buying behavior

  1. promotion
  2. marketing strategy
  3. personal influence
  4. situational influence
Вопрос 7

Focuses on building long-relationships with customers

  1. Extensive buying decision
  2. Personal influence
  3. Relationship selling
  4. promotion
Вопрос 8

Marketing to a large group of people who might buy a product

  1. Promotion
  2. Mass marketing
  3. Good time management means never taking breaks.
  4. Personal influence
Вопрос 9

Approach to business that focuses on satisfying customers as the achieving profit goals.

  1. Marketing strategy
  2. Marketing concept
  3. Geographic segmentation
  4. Task
Вопрос 10

Consists of dynamic activities that identify, anticipate, customer demand while making profit

  1. Customer relationship management systems
  2. marketing
  3. International influences
  4. Management information systems
Вопрос 11

What is the advantage of global marketing?

  1. An entrepreneur is someone who manages a business.
  2. Power in the market as your brand is known
  3. Higher average marketing cost
  4. Lower average marketing cost
Вопрос 12

Which question is not collecting qualitative data?

  1. Why should phone be banned during school
  2. Do you like chocolate or vanilla? Yes or No
  3. Describe the kind of toppings do you like on your pizza
  4. How should you discipline a child?
Вопрос 13

All the types of products that a company sells

  1. Product management
  2. Product mix
  3. Product line
  4. Product category
Вопрос 14

Developing strategies for a product’s mix

  1. Product line
  2. Product management
  3. Product category
  4. Long hours and hard work
Вопрос 15

What is the correct order of the Product Life Cycle?

  1. Decline. Maturity, Growth, Introduction
  2. Growth, Maturity, Introduction, Decline
  3. Introduction, Maturity, Growth, Decline
  4. Introduction, Growth, Maturity, Decline
Вопрос 16

Market improvements to product and look for ways to prevent decline are characteristics

  1. Maturity
  2. Introduction
  3. Growth
  4. Decline
Вопрос 17

Which of the following is an era of mass communication?

  1. narrative
  2. digital
  3. industrial
  4. media
Вопрос 18

Which of these events happen occasionally as part of the linear model of mass communication?

  1. message
  2. feedback
  3. sender
  4. mass media channel
Вопрос 19

A group of similar products with variations in design and quality to meet the needs of distinct customer group is

  1. Target products
  2. Product line
  3. Product assortment
  4. Product choices
Вопрос 20

Channels of distribution are defined as

  1. Organizations that move products from manufacturers to retailers
  2. Routes products follow while moving from producer to consumer including all organizations
  3. Stores that sell products made by producers
  4. Street procedures used to deliver products directly to consumers
Вопрос 21

Which of the following statements it’s the definition of experiential marketing?

  1. Experiential marketing views consumers as rational-decision makers who care about financial features and benefits
  2. Experiential marketing is a practical strategy that views consumers are emotional human beings who like to have pleasurable experiences
  3. It’s a marketing strategy that often utilizes visual media in the form of videos with intent to go viral
  4. Experiential marketing is a strategy how to trap the consumers financially
Вопрос 22

What type of experience is characterized by a short interaction at a venue like festival, event, fair or concert?

  1. Proprietary stand alone
  2. Event
  3. Promotional
  4. Spaghetti
Вопрос 23

What type of experience is characterized by partners that are connected in some way?

  1. Legal protection of written works, musical works, choreographed works.
  2. Legal protection of inventions, processes, machines
  3. Legal protection of words, symbols, or combinations of these that represent a company
  4. Legal Rights
Вопрос 24

Which of these options best describes opportunity cost?

  1. Proprietary stand alone
  2. Friendship
  3. Co-promoted
  4. One of a kind
Вопрос 25

If you watch a professional sporting event, you will see a lot of this type of experience

  1. One-of-a-kind
  2. sponsored
  3. tackles
  4. Proprietary cross channel
Вопрос 26

Which one of them is not a characteristic of good performance standards?

  1. Related to the position
  2. Being theoretical
  3. Being realistic and achievable
  4. Being meaningful
Вопрос 27

Identify the main problems of entering foreign markets

  1. Unlock the restrictions
  2. Lack of problems
  3. Reduce exchange rate problems
  4. problems
Вопрос 28

Marketing strategies are designed and implemented to do which of the following?

  1. Achieving planned goals
  2. Changing the image of the business
  3. Increasing business profits immediately
  4. Improving management techniques
Вопрос 29

Which of the following is an important characteristic of marketing tactics?

  1. The tactics should focus on customers
  2. The tactics should bring in enough money
  3. The tactics should focus on specific customer audience
  4. The tactics should be individual actions that support the marketing strategy
Вопрос 30

A firms’ strategy is important because it shows

  1. How its priced will be lowered
  2. How its tactics will be organized
  3. How its goal will be achieved
  4. How its marketing mix will be blended
Вопрос 31

The moral aspect of marketing strategies

  1. Social marketing
  2. Ethical marketing
  3. Segment marketing
  4. Niche marketing
Вопрос 32

The process of dividing the customers into distinct groups with similar traits

  1. Packaging
  2. Segmentation
  3. Branding
  4. Focus
Вопрос 33

The goals that marketing department wishes to achieve

  1. Target marketing
  2. Marketing positioning
  3. Marketing strategies
  4. Marketing objectives
Вопрос 34

Targets specific segments in the marketplace

  1. differentiation
  2. niche marketing
  3. below-the-line marketing
  4. channel marketing
Вопрос 35

The method that relates to distribution channels

  1. promotion
  2. place
  3. process
  4. positioning
Вопрос 36

The part of the extended marketing mix that focuses on the procedures

  1. Packaging
  2. People
  3. Physical evidence
  4. Process
Вопрос 37

Measures the degree of competition in a marketplace

  1. Market diversification
  2. Market orientation
  3. Market concentration
  4. Five forces output
Вопрос 38

A forecasting technique predicting future trends by past data

  1. Sales variation
  2. Extrapolation
  3. Correlation
  4. Series analysis
Вопрос 39

All aspects of the core product including tangible attributes is known as

  1. Total product concept
  2. Marketing mix
  3. The complete package
  4. Core product
Вопрос 40

Which element of the marketing mix is a source of revenue for the business?

  1. product
  2. price
  3. place
  4. promotion
Вопрос 41

Choose an example of good customer service

  1. Food service assistant stands with their backs to customers
  2. A food service assistant smiles and greets the customer politely
  3. A food service assistant chews her nail while waiting for her customer to make their choice
  4. A food service assistant does not smile and does not greet the customer politely
Вопрос 42

Competitors should be analyzed concerning their:

  1. Prices
  2. Locations
  3. Strengths and Weaknesses
  4. Prices, Locations, Strengths and Weaknesses
Вопрос 43

The most important way to maintain customer loyalty is

  1. Disregard customers choices
  2. Listen to customers' concerns
  3. Get as many customers as possible
  4. Not care about customers
Вопрос 44

What is a good way to attract customers from competitors?

  1. Advertise outside their stores
  2. Advertise on social media
  3. Online customer surveys
  4. Accept competitor coupons
Вопрос 45

Identify the benefits of good customer service to the business

  1. Customers did not enjoy their experience, will recommend the business to friends
  2. Customers who enjoy their experience, will spend more money
  3. The business will not expand
  4. The business will get the bad reviews
Вопрос 46

Coca-Cola decided to sell their brand of mineral water called Dasani in the Malaysian market. This is an example of what type of business strategy.

  1. Developing new product or services
  2. Entering new markets
  3. Increasing customer loyalty
  4. Attracting new customers
Вопрос 47

A product or service that an organization’s customers place a greater value on than similar offering from a competitor is the definition of:

  1. Competitive advantage
  2. Competitive disadvantage
  3. Competitive strategy
  4. First mover advantage
Вопрос 48

___________ costs mean manipulating costs to make customers reluctant to switch to another product

  1. Loyalty
  2. Switching
  3. Buyer
  4. Seller
Вопрос 49

When a company develops unique differences in its products or services with the intent to influence demand it is called ________________ ___________

  1. Product enhancement
  2. Service upgrading
  3. Service alternatives
  4. Product differentiation
Вопрос 50

Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is not a component of market orientation?

  1. Customer orientation
  2. Marketing orientation
  3. Profitability orientation
  4. Competitor orientation
Вопрос 51

This is needed when business processes include some form of automation and information technology.

  1. Knowledge Process Outsourcing (KPO)
  2. Information Technology-Enabled Services (ITES)
  3. Back Office Outsourcing
  4. Offshore Outsourcing
Вопрос 52

What does ERP stand for?

  1. Enterprise Resource Planning
  2. Enterprise Resource Program
  3. Environmental Resource Planning
  4. Enterprise Recycling Program
Вопрос 53

What is at the heart of any ERP system?

  1. Information
  2. Database
  3. Customers
  4. Employees
Вопрос 54

In a process-oriented organization, who is directly accountable for poor performance of a process?

  1. The Executive Management Team
  2. The Process Participants
  3. The process owner
  4. The Process Analyst
Вопрос 55

What is the primary difference in an organization before and after an ERP installation?

  1. Employees work across different departments
  2. Central database for all departments
  3. Databases across departments are separate
  4. Central database
Вопрос 56

Complete the sentence: A business plan...

  1. is useful once your business is operational but not much help during the startup phase
  2. is not usually needed once the business is up and running
  3. can serve as a tool for helping a business during the startup phase and for managing your business once it is up and running.
  4. A prototype of business infrastructure
Вопрос 57

Which part of the business plan explains the process of attraction of customers to your business and how you determined the appropriate customers?

  1. Financial Plan
  2. Market Research/analysis
  3. Background and History
  4. Business Plan
Вопрос 58

What are the advantages of creating a business plan?

  1. It will be more complicated to identity the company’s competition
  2. Distracts entrepreneur from allowing their business to grow
  3. Leads away from the desired task that was the goal to be accomplished
  4. Increased Clarity, Creation of a Marketing Roadmap, Provides Structure.
Вопрос 59

What part of the plan focuses on what you are selling and the benefits that the customers will receive (the cost of the marketed items/acts)?

  1. Company Description
  2. Product/Services
  3. Strategy
  4. Market Analysis
Вопрос 60

Common features of e-commerce include:

  1. Product development
  2. 24/7 accessibility
  3. Economies of scale
  4. Uniqueness
Вопрос 61

The core values, beliefs, and assumptions that are widely shared by members of an organization are termed:

  1. Organizational climate
  2. Organizational Culture
  3. Mission Statement
  4. Strategic Plan
Вопрос 62

Organization culture consists of the core values, beliefs, and assumptions that are widely shared by members of an organization. What purpose does it serve?

  1. Communicating what behaviors, the organization values
  2. Providing employees with a sense of direction
  3. Fostering employee loyalty
  4. Communicating what behaviors, the organization values, Providing employees with a sense of direction, Fostering employee loyalty
Вопрос 63

Which of the following is not the objectives of giving an effective evaluation?

  1. To teach the evaluator to listen clearly, precisely, and attentively
  2. To make the listener listens to your feedback
  3. To give the speaker your honest reaction in a constructive manner
  4. To give the evaluator an opportunity to practice delivering an oral evaluation
Вопрос 64

Nonverbal communication when people look each other in the eyes

  1. Physical Touch
  2. Eye Contact
  3. Eye Rolling
  4. Making Crossed Eyes
Вопрос 65

Type of speech where the speaking is showing the audience how to make or do something

  1. Motivational
  2. Demonstration
  3. Inspirational
  4. Impromptu
Вопрос 66

Information about the outcomes of past or present activities or a system's operations results is best described as _.

  1. Feedback
  2. Knowledge
  3. Progress
  4. Data Logging
Вопрос 67

What is creativity?

  1. Focusing on your personal development instead of helping others improve their personal abilities
  2. The act of turning new and imaginative ideas into reality
  3. Being skilled at doing the same thing repeatedly (repetitive tasks)
  4. Allowing others on your team to complete projects but getting the praise for being part of a team
Вопрос 68

______________ is a payment system that rewards people for who meet set targets over a period.

  1. Fringe benefits
  2. Performance-related pay
  3. Time rate
  4. Profit-rated pay
Вопрос 69

Isaac feels like his hard work is never recognized. Which level of needs (Maslow) is not being satisfied?

  1. Social
  2. Self-Esteem
  3. Self-Actualization
  4. Physiological
Вопрос 70

Which of the following does NOT demonstrate creativity and resourcefulness?

  1. Contributing new ideas from improving products and procedures
  2. Quick Effective Decision
  3. Developing operational policies and procedures that use resources in a sustainable manner
  4. Displaying initiative readily, independently and responsibly
Вопрос 71

What is the term for a shop that is both online and on the high street?

  1. Brick & Click
  2. Brick & Brick
  3. Click & Click
  4. Click & Brick
Вопрос 72

What is a key advantage of online shop?

  1. Competitive prices
  2. Not environmentally friendly
  3. Not saving fuel
  4. Not saving carbon prints
Вопрос 73

Which of the following would you need to create an online shop?

  1. Shop front
  2. Digital catalogues of products
  3. Sales assistants
  4. A location in a prominent area
Вопрос 74

Which of the following is not an advantage to customers while buying online?

  1. Goods take few days to arrive
  2. Compare prices between different websites
  3. Buy from other countries
  4. Shop 24/7
Вопрос 75

A type of performance-based advertising where you receive commission for promoting someone else’s products and services on your website

  1. Native advertising
  2. Email marketing
  3. Affiliate marketing
  4. PPC
Вопрос 76

Strategic planning for change is ...

  1. Focused on short term strategies and results.
  2. About defining the overall purpose and goal of a business and determining how results will be achieved.
  3. not always necessary to achieve effective results.
  4. Conducted by all management and employees.
Вопрос 77

Change process that involves Design, Develop and Deliver is __________ side of change

  1. Future
  2. Technical
  3. Awareness
  4. People
Вопрос 78

Testimonials are more effective if the buyer is in the _________ stage of marketing

  1. Awareness
  2. Decision
  3. Optimal
  4. shopping
Вопрос 79

which website metric tells you how many of your website visitors view only one page?

  1. Web analytics
  2. Conversion rate
  3. Sessions
  4. Bounce rate
Вопрос 80

What is the main goal of social media and digital marketing?

  1. To be funny
  2. To connect business with consumers
  3. To entertain
  4. To teach about the dangers of the internet