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Деловой иностранный язык

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45 вопросов Вариант 1 Доступ 7 дней
Содержание теста

Вопросы и варианты

Без отметок и подсказок к правильным ответам

Вопрос 1

Advertising has evolved into a vastly complex form of …

  1. evaluation
  2. organization
  3. service
  4. communication
Вопрос 2

One person actually … be the entire ad department.

  1. can’t
  2. may
  3. must
  4. ought
Вопрос 3

There are … major departments in any advertising agency.

  1. three
  2. six
  3. four
Вопрос 4

A solid creative … is one of the main duties of account services.

  1. project
  2. essay
  3. brief
  4. composition
Вопрос 5

If an advertisement is printed on paper, then it comes under the banner of …

  1. print Advertising
  2. guerrilla Advertising
  3. online Advertising
Вопрос 6

… (or marketing) is also known as ambient media.

  1. Print Advertising
  2. Online Advertising
  3. Guerrilla Advertising
Вопрос 7

… Advertisements are primarily designed to inform and educate rather than sell a product or service.

  1. Public Service
  2. Print
  3. Online
  4. Broadcast Advertising
Вопрос 8

… placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit Advertisement.

  1. Public
  2. Product
  3. Online
Вопрос 9

If you see an advertisement via the Internet, then it is classified as … Advertising.

  1. Public Service
  2. print
  3. online
Вопрос 10

… is a mass-market form of communication including television and radio.

  1. Public Service Advertising
  2. Guerrilla Advertising
  3. Broadcast Advertising
Вопрос 11

… is also known as out-of-home (OOH) Advertising.

  1. Public Service Advertising
  2. Outdoor Advertising
  3. Online Advertising
Вопрос 12

… is a relatively new form of Advertising, which uses different kinds of portable electronic devices with Internet connectivity.

  1. Public Service Advertising
  2. Online Advertising
  3. Cell Phone & Mobile Advertising
Вопрос 13

… department comprises account executives, account managers and account directors, and is responsible for liaising with the agency's many clients.

  1. Account Planning
  2. Production
  3. Account Service
Вопрос 14

Larger agencies may also separate out the following departments: Human Resources & Facilities, Research, Web development and …

  1. Account Planning
  2. Production
  3. Traffic
Вопрос 15

… department combines research with strategic thinking.

  1. Account Planning
  2. Production
  3. Finance & Accounts
Вопрос 16

… department is the engine of any advertising agency. It's the lifeblood of the business, because this department is responsible for the product.

  1. Production
  2. Creative
  3. Account Planning
Вопрос 17

Everyone within creative services reports to the …

  1. Financial Director
  2. General Manager
  3. Creative Director
Вопрос 18

… department is responsible for handling payment of salaries, benefits, vendor costs, travel, day-to-day business costs and everything else you'd expect from doing business.

  1. Public Service Advertising
  2. Outdoor Advertising
  3. Finance & Accounts
Вопрос 19

It is the function of the … department to procure the advertising time and/or space required for a successful advertising campaign.

  1. media buying
  2. production
  3. Finance & Accounts
Вопрос 20

The media buying department is usually steered by a …

  1. financial Director
  2. general Manager
  3. media Director
Вопрос 21

The account planning department is often a mix of researchers and …

  1. account Managers
  2. advertising Managers
  3. creative Directors
Вопрос 22

The job of the … department is to make ideas real.

  1. Account Planning
  2. Production
  3. Creative
Вопрос 23

… ensures that work flows through the agency smoothly, preventing jams that may overwhelm creative teams and lead to very long hours, missed deadlines and problematic client relationships.

  1. Account Planning
  2. Production
  3. Traffic
Вопрос 24

In small to mid-sized agencies, traffic is also a part of the … department.

  1. Account Planning
  2. Production
  3. Creative
Вопрос 25

Many brands are returning to … marketing.

  1. customer retention
  2. tag-along
  3. customer acquisition
Вопрос 26

Everything is in place for … to be the next big thing.

  1. customer retention
  2. providing free services
  3. customer acquisition
  4. location-based social networking
Вопрос 27

Management is a career. Leadership is a …

  1. place
  2. habit
  3. calling
Вопрос 28

You … to be tall, well-spoken and good looking to be a successful leader.

  1. don't have
  2. may
  3. have to
Вопрос 29

You're operating at such a high level of efficiency that you're giving … back to the corporation – and you're still beating your goals.

  1. problems
  2. budget
  3. benefits
Вопрос 30

To uncover a toxic boss often all you have to do is … around.

  1. run
  2. play
  3. walk
Вопрос 31

Advertising … (evolve) into a vastly complex form of communication.

  1. has evolved
Вопрос 32

Today the advertiser … (have) a vast array of choices.

  1. has
Вопрос 33

Guerrilla advertising usually … (invite) the consumer to participate or interact with the piece in some way.

  1. invites
Вопрос 34

Until recently broadcast advertising … (be) the most dominant way to reach a large number of consumers.

  1. has been
Вопрос 35

Cell Phone & Mobile Advertising … (spread) rapidly.

  1. is spreading
Вопрос 36

Nowadays many brands … (concentrate) their efforts to target niche groups of prospective customers.

  1. are concentrating
Вопрос 37

Three years ago, you … (have) someone very focused on direct mail acquisition.

  1. had
Вопрос 38

Right now, retailers … (try) to diversify their acquisition channels.

  1. are trying
Вопрос 39

Last week Facebook … (announce) that it would allow retailers to offer coupons and special deals through its own location-based service.

  1. announced
Вопрос 40

Never give in, and you … (become) one of the advertising greats.

  1. will become
Вопрос 41

The skeleton of major departments in any advertising agency is the same.

  1. true
  2. false
Вопрос 42

The roles within the creative department are not numerous.

  1. true
  2. false
Вопрос 43

It couldn't be said that cave paintings in some way represented the first forms of advertising.

  1. true
  2. false
Вопрос 44

The driving force behind guerrilla advertising is a large budget.

  1. true
  2. false
Вопрос 45

Some advertising agencies are small boutique shops that have just a few people.

  1. true
  2. false