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Ответы на тесты Consumer Behavior Management.d

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Бесплатные ответы на тесты по предмету «Consumer Behavior Management.d» — Синергия и МТИ

Вопрос 1Ответ открыт бесплатно

________ is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Psychology
Consumer behavior✓ Правильный ответ
Demographics
Marketing

✓ Правильный ответ

Consumer behavior

Вопрос 2

Which of the following is NOT an application of consumer behavior?

human resource management
marketing strategy
social marketing
informed consumers

Вопрос 3

________ is the application of marketing strategies and tactics to alter or create behaviors that have a positive effect on the targeted individuals or society as a whole.

Social marketing
Ethical marketing
Proactive marketing
Regulation

Вопрос 4

To survive in a competitive environment, an organization must provide its target customers more ________ than is provided to them by its competition.

service
product
value
attention

Вопрос 5

How can an organization provide superior customer value to customers?

by offering more variations of a product
by conducting market research
by doing a better job of anticipating and reacting to customer needs than the competition does
by offering extended warranty coverage on products

Вопрос 6Ответ открыт бесплатно

Marketing strategy begins with ________.

market segmentation
targeting
conducting a market analysis✓ Правильный ответ
conducting an outcomes assessment

✓ Правильный ответ

conducting a market analysis

Вопрос 7

Tracking consumers' online activity and delivering specific banner ads based on that activity is known as ________.

blogging
behavioral targeting
clickstream
spam

Вопрос 8

What is the first step in market segmentation?

select an attractive segment to serve
identify product-related need sets
set objectives for segmenting
describe each group

Вопрос 9

The segment(s) within the larger market on which an organization will focus its marketing effort is referred to as the ________.

customer set
target market
primary market
need set

Вопрос 10Ответ открыт бесплатно

A(n) ________ is anything a consumer acquires or might acquire to meet a perceived need.

product✓ Правильный ответ
outcome
end state
satisfier

✓ Правильный ответ

product

Вопрос 11

Many Jeep owners elect to become members of a Jeep ________ and attend brand fests such as Jeep Jamboree, Jeep 101, and Camp Jeep.

community
speedway-sponsored event
insurance policy
exchange
A and B

Вопрос 12

Two or more individuals who share a set of norms, values, or beliefs and have certain implicitly or explicitly defined relationships to one another such that their behaviors are interdependent is known as a(n) _______

generation
family
organization
cohort
group

Вопрос 13Ответ открыт бесплатно

Which type of group's presumed perspectives or values are being used by an individual as the basis for his or her current behavior?

community group
cohort group
reference group✓ Правильный ответ
modeling group
generation group

✓ Правильный ответ

reference group

Вопрос 14

Which type of reference group influence occurs when an individual fulfills group expectations to gain a direct reward or to avoid a sanction?

transient
normative
identification
informational
permanent

Вопрос 15

Which of the following is NOT a criterion used to classify groups?

membership
strength of social tie
type of contact
attraction
number of members

Вопрос 16Ответ открыт бесплатно

Which type of group includes family and friends and involves strong ties and frequent interaction?

consumer group
intimate group
secondary group
reference group
primary group✓ Правильный ответ

✓ Правильный ответ

primary group

Вопрос 17

Which type of group includes organizations such as professional associations and neighborhood associations that involve relatively weak ties and less frequent interaction among its members?

cohort group
work group
secondary group
tertiary group
primary group

Вопрос 18

Which type of influence occurs when an individual uses the behaviors and opinions of reference group members as potentially useful bits of information?

transient
identification
normative
informational
substantive

Вопрос 19

A distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity is known as a ________.

purchase consortium
dissociative reference group
consumption subculture
cohort group
clone group

Вопрос 20Ответ открыт бесплатно

Samantha and Greg have owned an MG for several years and enjoy taking road trips through the Rockies with other MG owners every year. Which characteristic of brand communities does this illustrate?

similarity
rituals and traditions✓ Правильный ответ
consumers of kind
brand traditions
brand festing

✓ Правильный ответ

rituals and traditions

Вопрос 21

Perception is a process that begins with consumer exposure and attention to marketing stimuli and ends with consumer ________.

interpretation
attitudes
acceptance
action
behavior

Вопрос 22

________ is a series of activities by which stimuli are perceived, transformed into information, and stored.

Interpretation
Selective exposure
Perception
Information processing
Perceptual exposure

Вопрос 23Ответ открыт бесплатно

________ occurs when a stimulus is placed within a person's relevant environment and comes within range of their sensory receptor nerves.

Interpretation
Exposure✓ Правильный ответ
Perception
Attention
Perceptual offense

✓ Правильный ответ

Exposure

Вопрос 24

occurs when one fast-forwards through a commercial on a prerecorded program, and involves switching channels when a commercial appears.

Muting; avoiding
Zapping; muting
Zipping; zapping
Zapping; zipping
Zipping; muting

Вопрос 25

Barry decided he needs a new car, so he started looking at commercials on television and ads in magazines as well as visiting several websites. What type of exposure does this represent?

nonvoluntary
selective
considered
voluntary
involuntary

Вопрос 26Ответ открыт бесплатно

________ occurs when the stimulus activates one or more sensory receptor nerves, and the resulting sensations go to the brain for processing.

Attention✓ Правильный ответ
Interpretation
Perception
Selection
Exposure

✓ Правильный ответ

Attention

Вопрос 27

________ indicates motivation or interest in a specific product category, and it can be temporary or enduring.

Cognition
Product involvement
Focused attention
Ability
Interest

Вопрос 28

________ refers to the capacity of individuals to attend to and process information.

Motivation
Ability
Aptitude
Intelligence
IQ

Вопрос 29

________ represents the density of stimuli in the environment.

Program involvement
Intensity
Isolation
Clutter
Repetition

Вопрос 30Ответ открыт бесплатно

Sam doesn't know much about digital video recorders, so when he went shopping for one, he decided on the model that had the highest price and the best warranty as well as one he had seen a lot of advertising for. Sam used these factors as ________.

just noticeable difference cues
choice determinants
quality signals✓ Правильный ответ
inferential variables
sensory cues

✓ Правильный ответ

quality signals

Вопрос 31

Any change in the content or organization of long-term memory or behavior is known as ________.

information processing
learning
repositioning
cognition
marketing

Вопрос 32

________ is the total accumulation of prior learning experiences.

Information processing
Brand equity
Memory
Positioning
Brand image

Вопрос 33Ответ открыт бесплатно

Which component of memory is also referred to as working memory and is that portion of total memory that is currently activated or in use?

primary memory
long-term memory
transient memory
short-term memory✓ Правильный ответ
secondary memory

✓ Правильный ответ

short-term memory

Вопрос 34

Which of the following refers to the continual repetition of a piece of information in order to hold it in current memory for use in problem solving or transferal to long-term memory?

scripts
maintenance rehearsal
chunking
schema
imagery

Вопрос 35

Which type of processing involves the recall and mental manipulation of sensory images, including sight, smell, taste, and tactile (touch) sensations?

transient processing
episodic processing
mental processing
imagery processing
conditioned processing

Вопрос 36Ответ открыт бесплатно

Which type of memory is viewed as an unlimited, permanent storage that can store numerous types of information such as concepts, decision rules, processes, affective (emotional) states, and so forth?

episodic memory
secondary memory
primary memory
short-term memory
long-term memory✓ Правильный ответ

✓ Правильный ответ

long-term memory

Вопрос 37

The basic knowledge and feelings an individual has about a concept are known as ________.

semantic memory
conditioned memory
episodic memory
accessible memory
primary memory

Вопрос 38

Which of the following is the primary determinant of how material is learned?

age
education level
level of involvement
occupation
gender

Вопрос 39

High-involvement learning often involves ________.

analytical reasoning
classical conditioning
iconic rote learning
all of the above
none of the above

Вопрос 40Ответ открыт бесплатно

________ attempts to create an association between a stimulus (e.g., brand name) and some response (e.g., behavior or feeling).

Iconic rote conditioning
Vicarious conditioning
Analogous conditioning
Modeled conditioning
Classical conditioning✓ Правильный ответ

✓ Правильный ответ

Classical conditioning

Вопрос 41

The energizing force that activates behavior and provides purpose and direction to that behavior is known as ________.

motivation
emotion
personality
perception
needs

Вопрос 42

Which of the following reflects the relatively stable behavioral tendencies that individuals display across a variety of situations?

personality
emotion
needs
motivation
perception

Вопрос 43Ответ открыт бесплатно

Strong, relatively uncontrollable feelings that affect our behavior are known as ________.

personality
motivations
emotions✓ Правильный ответ
needs
perceptions

✓ Правильный ответ

emotions

Вопрос 44

Which of the following is a motivational state caused by consumer perceptions that a product, brand, or advertisement is relevant or interesting?

want
involvement
action
need
desire

Вопрос 45

Maslow's hierarchy of needs includes all EXCEPT which of the following?

physiological
safety
cognition
belongingness
Testgen questions still do not copy to other applications.esteem

Вопрос 46Ответ открыт бесплатно

________ motives deal with the need to reach satisfying feeling states and to obtain personal goals.

Safety-oriented
Advancement-oriented
Affective✓ Правильный ответ
Cognitive
Preservation-oriented

✓ Правильный ответ

Affective

Вопрос 47

________ is an individual's characteristic response tendencies across similar situations.

Empathy
Motivation
Involvement
Emotion
Personality

Вопрос 48

Dolly prefers to be in a large group rather than alone. She is talkative when with others and is very bold. Which personality trait best describes Dolly?

openness to experience
agreeableness
extroversion
conscientiousness
instability

Вопрос 49

A set of human characteristics that become associated with a brand is referred to as ________.

brand image
brand personality
brand equity
brand positioning
brand leverage

Вопрос 50Ответ открыт бесплатно

Which of the following is a characteristic associated with emotions?

Emotions are not associated with behaviors.
Emotions are often triggered by environmental events.✓ Правильный ответ
Emotions occur independently from physiological changes.
Emotions involve objective feelings.
All of the above are associated with emotions.

✓ Правильный ответ

Emotions are often triggered by environmental events.

Вопрос 51

A learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object is known as a(n) ________.

attribute
belief
cognition
attitude
emotion

Вопрос 52

Quaker Oats contains zero milligrams of sodium. This is an example of what type of belief?

feature belief
conspicuous belief
benefit belief
inherent belief
dominant belief

Вопрос 53Ответ открыт бесплатно

Which component of attitudes consists of a consumer's beliefs about an object?

affective
utilitarian
factual
behavioral
cognitive✓ Правильный ответ

✓ Правильный ответ

cognitive

Вопрос 54

Feelings or emotional reactions to an object reflect the ________ component of an attitude.

affective
orientation
Testgen questions still do not copy to other applications.cognitive
behavioral
knowledge

Вопрос 55

Which of the following is NOT a factor accounting for inconsistencies between measures of beliefs and feelings and observations of behavior?

lack of ability
weakly held beliefs and affect
failure to consider negative reactions
failure to consider interpersonal influence
lack of need

Вопрос 56Ответ открыт бесплатно

Which of the following is an individual factor that can influence attitude change?

program context
buying occasion
level of viewer distraction
consumer knowledge✓ Правильный ответ
all of the above

✓ Правильный ответ

consumer knowledge

Вопрос 57

Changing behavior prior to changing affect or cognition is based primarily on ________.

operant conditioning
mere exposure
iconic rote learning
classical conditioning
analytical reasoning

Вопрос 58

Attitude components tend to be ________.

consistent
disparate
inconsistent
irregular
none of the above

Вопрос 59

Which component of attitude represents one's tendency to respond in a certain manner toward an object or activity?

orientation
personality
cognitive
behavioral
affective

Вопрос 60Ответ открыт бесплатно

Appeal characteristics represent ________ a message is communicated.

how✓ Правильный ответ
when
the timing by which
where
by whom

✓ Правильный ответ

how

Вопрос 61

The increase in product valuation based on "mere" ownership is called

mere touch.
the endowment effect.
loyalty.
the IKEA effect.
the compromise effect.

Вопрос 62

Doubt or anxiety regarding a purchase a consumer has made is known as ________.

postpurchase shame
postpurchase worry
postpurchase fear
postpurchase guilt
postpurchase dissonance

Вопрос 63Ответ открыт бесплатно

Which of the following is NOT an action a consumer may utilize to reduce dissonance?

decrease the desirability of rejected alternatives
decrease the importance of the purchase decision
increase the importance of alternatives that were not considered in the purchase initially✓ Правильный ответ
increase the desirability of the brand purchased
reverse the purchase decision (return the product before use)

✓ Правильный ответ

increase the importance of alternatives that were not considered in the purchase initially

Вопрос 64

Negative emotions or guilt feelings aroused by the use of a product or a service are referred to as ________.

postpurchase anxiety
consumption anxiety
postpurchase dissonance
consumption guilt
consumption dissonance

Вопрос 65

Using a product in a new way is referred to as ________.

extended use thinking
counterfactual thinking
usage expansion
prefactual thinking
use innovativeness

Вопрос 66Ответ открыт бесплатно

Carl and his family purchased a new home, and the builder left half-empty paint cans in the garage. Carl doesn't know what to do with them because he cannot put them out in the regular trash. Carl is concerned with which of the following with regard to the paint?

use
purchase
disposition✓ Правильный ответ
product nonuse
consumption

✓ Правильный ответ

disposition

Вопрос 67

Which type of sale occurs when one consumer sells a product directly to another with or without the assistance of a commercial intermediary?

personal sale
direct-to-consumer sale
private sale
direct marketing
consumer-to-consumer sale

Вопрос 68

An outlet or brand whose performance confirms a low-performance expectation generally will result in ________.

dissatisfaction
satisfaction
anger
elation
nonsatisfaction

Вопрос 69

Which of the following means that the consumer is enthusiastic about a particular brand and is somewhat immune to actions by competitors?

market maven
satisfaction
brand fanatic
brand leverage
commitment

Вопрос 70Ответ открыт бесплатно

Failure on a given product or service characteristic often has a stronger effect on consumers than success on that same characteristic. This is known as ________.

financial failure
technology bias
negativity bias
customer failure✓ Правильный ответ
service design flaw

✓ Правильный ответ

customer failure

Вопрос 71

Which of the following is a major concern regarding legal and ethical behavior with respect to marketing communications?

the media used to deliver the ad
the effectiveness of the ad
the tastefulness of the ad
the creativity of the ad
the accuracy of the information provided

Вопрос 72

Which of the following is FALSE regarding what drives businesses?

Branding doesn't matter.
Small and moderate sized businesses have a lot of potential.
Personal relationships matter.
Businesses are consumers.
None of the above is false.

Вопрос 73Ответ открыт бесплатно

Firmographics, culture, government, reference groups, and marketing activities are ________ influences on organizational buyer behavior.

secondary
insignificant
external✓ Правильный ответ
internal
primary

✓ Правильный ответ

external

Вопрос 74

Which of the following is an internal influence on organizational buyer behavior?

motives
culture
reference groups
firmographics
all of the above

Вопрос 75

Which of the following is a stage in the organizational decision process?

problem recognition
information search
outlet selection and purchase
alternative evaluation
all of the above

Вопрос 76Ответ открыт бесплатно

The individuals (representing functional areas and management) within an organization who participate in making a given purchase decision make up the ________.

strategic decision unit (SDU)
decision-making unit (DMU)✓ Правильный ответ
decision center (D
strategic business unit (SBU)
functional decision unit (FDU)

✓ Правильный ответ

decision-making unit (DMU)

Вопрос 77

For which stage of the product life cycle is the size of the decision-making unit typically large?

fortification
decline
introduction
growth
maturity

Вопрос 78

For which stage of the product life cycle is the size of the decision-making unit likely to be neither small nor large, but medium?

growth
maturity
fortification
decline
introduction

Вопрос 79

Which term is often used to refer to the organizational culture of a business firm?

corporate culture
lifestyle
internal style
firmographics
corporate style

Вопрос 80Ответ открыт бесплатно

Organizations have a type of self-concept and lifestyle that the text refers to as ________.

organizations structure
organizational culture✓ Правильный ответ
organizational ethos
organizational demeanor
none of the above

✓ Правильный ответ

organizational culture

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Ответы на тесты Consumer Behavior Management.d

Полный список правильных ответов по предмету — 2 499 ₽

Бесплатные ответы на тесты по предмету «Consumer Behavior Management.d» — Синергия и МТИ

Найдите вопрос в материалах предмета

________ is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Which of the following is NOT an application of consumer behavior?

________ is the application of marketing strategies and tactics to alter or create behaviors that have a positive effect on the targeted individuals or society as a whole.

To survive in a competitive environment, an organization must provide its target customers more ________ than is provided to them by its competition.

How can an organization provide superior customer value to customers?

Marketing strategy begins with ________.

Tracking consumers' online activity and delivering specific banner ads based on that activity is known as ________.

What is the first step in market segmentation?

The segment(s) within the larger market on which an organization will focus its marketing effort is referred to as the ________.

A(n) ________ is anything a consumer acquires or might acquire to meet a perceived need.

Many Jeep owners elect to become members of a Jeep ________ and attend brand fests such as Jeep Jamboree, Jeep 101, and Camp Jeep.

Two or more individuals who share a set of norms, values, or beliefs and have certain implicitly or explicitly defined relationships to one another such that their behaviors are interdependent is known as a(n) _______

Which type of group's presumed perspectives or values are being used by an individual as the basis for his or her current behavior?

Which type of reference group influence occurs when an individual fulfills group expectations to gain a direct reward or to avoid a sanction?

Which of the following is NOT a criterion used to classify groups?

Which type of group includes family and friends and involves strong ties and frequent interaction?

Which type of group includes organizations such as professional associations and neighborhood associations that involve relatively weak ties and less frequent interaction among its members?

Which type of influence occurs when an individual uses the behaviors and opinions of reference group members as potentially useful bits of information?

A distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity is known as a ________.

Samantha and Greg have owned an MG for several years and enjoy taking road trips through the Rockies with other MG owners every year. Which characteristic of brand communities does this illustrate?

Perception is a process that begins with consumer exposure and attention to marketing stimuli and ends with consumer ________.

________ is a series of activities by which stimuli are perceived, transformed into information, and stored.

________ occurs when a stimulus is placed within a person's relevant environment and comes within range of their sensory receptor nerves.

________ occurs when one fast-forwards through a commercial on a prerecorded program, and ________ involves switching channels when a commercial appears.

Barry decided he needs a new car, so he started looking at commercials on television and ads in magazines as well as visiting several websites. What type of exposure does this represent?

________ occurs when the stimulus activates one or more sensory receptor nerves, and the resulting sensations go to the brain for processing.

________ indicates motivation or interest in a specific product category, and it can be temporary or enduring.

________ refers to the capacity of individuals to attend to and process information.

________ represents the density of stimuli in the environment.

Sam doesn't know much about digital video recorders, so when he went shopping for one, he decided on the model that had the highest price and the best warranty as well as one he had seen a lot of advertising for. Sam used these factors as ________.

Any change in the content or organization of long-term memory or behavior is known as ________.

________ is the total accumulation of prior learning experiences.

Which component of memory is also referred to as working memory and is that portion of total memory that is currently activated or in use?

Which of the following refers to the continual repetition of a piece of information in order to hold it in current memory for use in problem solving or transferal to long-term memory?

Which type of processing involves the recall and mental manipulation of sensory images, including sight, smell, taste, and tactile (touch) sensations?

Which type of memory is viewed as an unlimited, permanent storage that can store numerous types of information such as concepts, decision rules, processes, affective (emotional) states, and so forth?

The basic knowledge and feelings an individual has about a concept are known as ________.

Which of the following is the primary determinant of how material is learned?

High-involvement learning often involves ________.

________ attempts to create an association between a stimulus (e.g., brand name) and some response (e.g., behavior or feeling).

The energizing force that activates behavior and provides purpose and direction to that behavior is known as ________.

Which of the following reflects the relatively stable behavioral tendencies that individuals display across a variety of situations?

Strong, relatively uncontrollable feelings that affect our behavior are known as ________.

Which of the following is a motivational state caused by consumer perceptions that a product, brand, or advertisement is relevant or interesting?

Maslow's hierarchy of needs includes all EXCEPT which of the following?

________ motives deal with the need to reach satisfying feeling states and to obtain personal goals.

________ is an individual's characteristic response tendencies across similar situations.

Dolly prefers to be in a large group rather than alone. She is talkative when with others and is very bold. Which personality trait best describes Dolly?

A set of human characteristics that become associated with a brand is referred to as ________.

Which of the following is a characteristic associated with emotions?

A learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object is known as a(n) ________.

Quaker Oats contains zero milligrams of sodium. This is an example of what type of belief?

Which component of attitudes consists of a consumer's beliefs about an object?

Feelings or emotional reactions to an object reflect the ________ component of an attitude.

Which of the following is NOT a factor accounting for inconsistencies between measures of beliefs and feelings and observations of behavior?

Which of the following is an individual factor that can influence attitude change?

Changing behavior prior to changing affect or cognition is based primarily on ________.

Attitude components tend to be ________.

Which component of attitude represents one's tendency to respond in a certain manner toward an object or activity?

Appeal characteristics represent ________ a message is communicated.

The increase in product valuation based on "mere" ownership is called

Doubt or anxiety regarding a purchase a consumer has made is known as ________.

Which of the following is NOT an action a consumer may utilize to reduce dissonance?

Negative emotions or guilt feelings aroused by the use of a product or a service are referred to as ________.

Using a product in a new way is referred to as ________.

Carl and his family purchased a new home, and the builder left half-empty paint cans in the garage. Carl doesn't know what to do with them because he cannot put them out in the regular trash. Carl is concerned with which of the following with regard to the paint?

Which type of sale occurs when one consumer sells a product directly to another with or without the assistance of a commercial intermediary?

An outlet or brand whose performance confirms a low-performance expectation generally will result in ________.

Which of the following means that the consumer is enthusiastic about a particular brand and is somewhat immune to actions by competitors?

Failure on a given product or service characteristic often has a stronger effect on consumers than success on that same characteristic. This is known as ________.

Which of the following is a major concern regarding legal and ethical behavior with respect to marketing communications?

Which of the following is FALSE regarding what drives businesses?

Firmographics, culture, government, reference groups, and marketing activities are ________ influences on organizational buyer behavior.

Which of the following is an internal influence on organizational buyer behavior?

Which of the following is a stage in the organizational decision process?

The individuals (representing functional areas and management) within an organization who participate in making a given purchase decision make up the ________.

occurs when one fast-forwards through a commercial on a prerecorded program, and involves switching channels when a commercial appears.