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Без привязки к предмету

Без привязки к предмету — вариант 318

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10 вопросов Вариант 318 Доступ 7 дней
Содержание теста

Вопросы и варианты

Без отметок и подсказок к правильным ответам

Вопрос 1

Choose an example of good customer service

  1. Food service assistant stands with their backs to customers
  2. A food service assistant smiles and greets the customer politely
  3. A food service assistant chews her nail while waiting for her customer to make their choice
  4. A food service assistant does not smile and does not greet the customer politely
Вопрос 2

Competitors should be analyzed concerning their:

  1. Prices
  2. Locations
  3. Strengths and Weaknesses
  4. Prices, Locations, Strengths and Weaknesses
Вопрос 3

The most important way to maintain customer loyalty is

  1. Disregard customers choices
  2. Listen to customers' concerns
  3. Get as many customers as possible
  4. Not care about customers
Вопрос 4

What is a good way to attract customers from competitors?

  1. Advertise outside their stores
  2. Advertise on social media
  3. Online customer surveys
  4. Accept competitor coupons
Вопрос 5

Identify the benefits of good customer service to the business

  1. Customers did not enjoy their experience, will recommend the business to friends
  2. Customers who enjoy their experience, will spend more money
  3. The business will not expand
  4. The business will get the bad reviews
Вопрос 6

Coca-Cola decided to sell their brand of mineral water called Dasani in the Malaysian market. This is an example of what type of business strategy.

  1. Developing new product or services
  2. Entering new markets
  3. Increasing customer loyalty
  4. Attracting new customers
Вопрос 7

A product or service that an organization’s customers place a greater value on than similar offering from a competitor is the definition of:

  1. Competitive advantage
  2. Competitive disadvantage
  3. Competitive strategy
  4. First mover advantage
Вопрос 8

___________ costs mean manipulating costs to make customers reluctant to switch to another product

  1. Loyalty
  2. Switching
  3. Buyer
  4. Seller
Вопрос 9

When a company develops unique differences in its products or services with the intent to influence demand it is called ________________ ___________

  1. Product enhancement
  2. Service upgrading
  3. Service alternatives
  4. Product differentiation
Вопрос 10

Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is not a component of market orientation?

  1. Customer orientation
  2. Marketing orientation
  3. Profitability orientation
  4. Competitor orientation