Без привязки к предмету

Без привязки к предмету — вариант 317

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10 вопросов Вариант 317 Доступ 7 дней
Содержание теста

Вопросы и варианты

Без отметок и подсказок к правильным ответам

Вопрос 1

The moral aspect of marketing strategies

  1. Social marketing
  2. Ethical marketing
  3. Segment marketing
  4. Niche marketing
Вопрос 2

The process of dividing the customers into distinct groups with similar traits

  1. Packaging
  2. Segmentation
  3. Branding
  4. Focus
Вопрос 3

The goals that marketing department wishes to achieve

  1. Target marketing
  2. Marketing positioning
  3. Marketing strategies
  4. Marketing objectives
Вопрос 4

Targets specific segments in the marketplace

  1. differentiation
  2. niche marketing
  3. below-the-line marketing
  4. channel marketing
Вопрос 5

The method that relates to distribution channels

  1. promotion
  2. place
  3. process
  4. positioning
Вопрос 6

The part of the extended marketing mix that focuses on the procedures

  1. Packaging
  2. People
  3. Physical evidence
  4. Process
Вопрос 7

Measures the degree of competition in a marketplace

  1. Market diversification
  2. Market orientation
  3. Market concentration
  4. Five forces output
Вопрос 8

A forecasting technique predicting future trends by past data

  1. Sales variation
  2. Extrapolation
  3. Correlation
  4. Series analysis
Вопрос 9

All aspects of the core product including tangible attributes is known as

  1. Total product concept
  2. Marketing mix
  3. The complete package
  4. Core product
Вопрос 10

Which element of the marketing mix is a source of revenue for the business?

  1. product
  2. price
  3. place
  4. promotion