Тесты СинергияАртём Хелп
Артём Help онлайнПолучить расчёт
Бесплатно оценим сроки и стоимостьОтправить задание в Telegram
Без привязки к предмету

Без привязки к предмету — вариант 316

Просмотрите все вопросы и варианты бесплатно. Правильные ответы скрыты и открываются только после получения доступа.

10 вопросов Вариант 316 Доступ 7 дней
Содержание теста

Вопросы и варианты

Без отметок и подсказок к правильным ответам

Вопрос 1

Which of the following statements it’s the definition of experiential marketing?

  1. Experiential marketing views consumers as rational-decision makers who care about financial features and benefits
  2. Experiential marketing is a practical strategy that views consumers are emotional human beings who like to have pleasurable experiences
  3. It’s a marketing strategy that often utilizes visual media in the form of videos with intent to go viral
  4. Experiential marketing is a strategy how to trap the consumers financially
Вопрос 2

What type of experience is characterized by a short interaction at a venue like festival, event, fair or concert?

  1. Proprietary stand alone
  2. Event
  3. Promotional
  4. Spaghetti
Вопрос 3

What type of experience is characterized by partners that are connected in some way?

  1. Legal protection of written works, musical works, choreographed works.
  2. Legal protection of inventions, processes, machines
  3. Legal protection of words, symbols, or combinations of these that represent a company
  4. Legal Rights
Вопрос 4

Which of these options best describes opportunity cost?

  1. Proprietary stand alone
  2. Friendship
  3. Co-promoted
  4. One of a kind
Вопрос 5

If you watch a professional sporting event, you will see a lot of this type of experience

  1. One-of-a-kind
  2. sponsored
  3. tackles
  4. Proprietary cross channel
Вопрос 6

Which one of them is not a characteristic of good performance standards?

  1. Related to the position
  2. Being theoretical
  3. Being realistic and achievable
  4. Being meaningful
Вопрос 7

Identify the main problems of entering foreign markets

  1. Unlock the restrictions
  2. Lack of problems
  3. Reduce exchange rate problems
  4. problems
Вопрос 8

Marketing strategies are designed and implemented to do which of the following?

  1. Achieving planned goals
  2. Changing the image of the business
  3. Increasing business profits immediately
  4. Improving management techniques
Вопрос 9

Which of the following is an important characteristic of marketing tactics?

  1. The tactics should focus on customers
  2. The tactics should bring in enough money
  3. The tactics should focus on specific customer audience
  4. The tactics should be individual actions that support the marketing strategy
Вопрос 10

A firms’ strategy is important because it shows

  1. How its priced will be lowered
  2. How its tactics will be organized
  3. How its goal will be achieved
  4. How its marketing mix will be blended